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Cyprus Kicks Off 2025 With A 27% Surge In Tourist Arrivals

by THEFUTURE.TEAM

February 18, 2025

Cyprus’ tourism sector is off to a strong start in 2025, with tourist arrivals surging by 27.4% in January compared to the same month last year. The growth signals the success of ongoing efforts to position the island as a year-round destination, particularly during the traditionally quieter winter months.

Key Numbers: A Strong Start To The Year

According to CySTAT, 112,100 tourists arrived in Cyprus in January 2025, up from 87,961 in January 2024. Israel led as the top source market, accounting for 21.1% (23,704 arrivals), followed by:

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United Kingdom – 16.7% (18,701 arrivals)
Poland – 14.1% (15,791 arrivals)
Greece – 10.1% (11,288 arrivals)

Shifting Travel Trends

While vacations remained the primary reason for visiting Cyprus, accounting for 56.4% of arrivals, the share of tourists traveling for business increased to 19.0%, up from 17.2% in January 2024. Meanwhile, 24.5% visited friends and family, slightly higher than the previous year.

Winter Tourism On The Rise

The steady increase in arrivals suggests that Cyprus’ strategy to boost winter tourism is gaining traction. With its mild climate, diverse cultural experiences, and targeted promotional campaigns, the island is attracting more visitors beyond the peak summer months—setting a strong precedent for the year ahead.

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Airbnb Unveils Reserve Now, Pay Later Option For U.S. Guests

by THEFUTURE.TEAM

August 15, 2025

Introduction

Airbnb has introduced an innovative payment solution designed to enhance user flexibility for U.S. travellers. The new “Reserve Now, Pay Later” feature enables users to secure a booking without an upfront payment, offering a streamlined cancellation process should plans change.

Flexible Payment Terms

This new option applies to listings that feature either flexible or moderate cancellation policies. Under a flexible policy, guests can cancel their reservation up to 24 hours before check-in, while a moderate policy offers no-fee cancellations until five days prior to arrival.

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Payment Timing and Reminders

Regardless of the cancellation window, guests are obligated to complete the full payment before the expiration of the free cancellation period. Airbnb ensures a smooth experience by sending timely payment reminders to avoid any last-minute issues.

Evolution of Airbnb’s Payment Solutions

This initiative builds on Airbnb’s previous forays into flexible payment structures. In 2018, the company offered a partial upfront payment model, and more recently, a collaboration with Klarna enabled guests to pay in four installments over six weeks. Such strategic advancements demonstrate Airbnb’s commitment to adapting and refining its payment solutions to meet evolving consumer demands.

Consumer Insight Driving Innovation

Airbnb’s decision to launch the “Reserve Now, Pay Later” feature reflects robust consumer demand, with recent surveys indicating that 55% of respondents prefer flexible payment options. Additionally, 42% noted missed opportunities due to payment complexities when coordinating with travel companions, underlining the need for simplified financial arrangements.

Conclusion

By enhancing payment flexibility, Airbnb not only broadens its appeal but also addresses critical customer pain points, reinforcing its position as a leader in the evolving travel market. This initiative exemplifies how strategic innovation can drive customer satisfaction in an increasingly competitive landscape.