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Cyprus Joins Europe’s Strong Innovators In Research Ecosystem

Cyprus’s research and innovation landscape has grown significantly in recent years, elevating the country to a place among Europe’s “Strong Innovators,” announced Nicodemos Damianou, Cyprus’s Deputy Minister of Research, Innovation, and Digital Policy. This statement followed his meeting on Wednesday with the European Research Council (ERC) President, Professor Maria Leptin, at the Presidential Palace.

Education Minister Athena Michaelidou, Deputy Minister to the President Irene Piki, and Chief Scientist for Research, Innovation, and Technology Demetris Skourides were also present at the meeting. Discussions centred on bolstering Cyprus’s research and innovation infrastructure and optimising participation in Horizon Europe funding programs, with a particular focus on ERC initiatives. 

Deputy Minister Damianou underscored the progress of Cyprus’s research and innovation ecosystem, now recognized among Europe’s leading innovation hubs. He attributed this achievement to the “passion and dedication” of Cyprus’s researchers and innovators and affirmed the government’s commitment to fostering a supportive environment for continued growth in these fields. “Our research ecosystem has flourished over the last few years, achieving recognition as one of Europe’s Strong Innovators,” Damianou said, highlighting the government’s ongoing support.

Notably, Cyprus has secured 32 European Research Council grants, seven of which were awarded in just the past three years, reflecting the country’s advancement in research excellence.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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