Cyprus Introduces Tourism Strategy 2035 To Drive Sustainable Digital Growth

by THEFUTURE.TEAM

February 13, 2026

Strategic Vision Aligned With Economic Growth

Cyprus has officially adopted a forward-looking National Tourism Strategy extending to 2035, setting an ambitious goal of welcoming five million visitors. Deputy Tourism Minister Kostas Koumis announced the initiative following a recent cabinet meeting, emphasizing significant quality upgrades and the strict observance of sustainable development principles. This expanded plan builds upon the 2030 strategy and is firmly aligned with the island nation’s broader economic ambitions.

Enhancing The Tourism Product For A Sustainable Future

The revised strategy outlines clear objectives: enhancing the tourism product, supporting sustainable growth, transforming Cyprus into a digitally smart destination, and reducing seasonality through year-round visitor distribution. Key investments will focus on the green transition, digital innovation, and essential infrastructure improvements, particularly in accessibility, to build a more resilient tourism ecosystem.

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Immediate Implementation And Market Diversification

Deputy Minister Koumis confirmed that action plans are being fast-tracked. The strategy seeks not only higher arrival numbers but also a more even distribution of visitors across regions and seasons, reflecting a more balanced approach to tourism growth. In recent years, Cyprus has diversified its source markets and now attracts tourists from more than 40 countries through direct air links, while also strengthening its presence in emerging markets such as Kazakhstan.

Expanding Global Connections And Future Markets

Although direct air connectivity has broadened across many regions, significant potential remains in markets such as the United States, China, and India. Current efforts are focused on cultivating demand in these high-potential destinations before introducing direct flight routes, demonstrating a proactive expansion strategy.

Investing In Sustainability And Digital Innovation

Sustainability and technology remain central to the strategy. The deputy ministry is collaborating with the Technological University on the development of a national digital tourism guide application. Future action plans will include dedicated funding and active private-sector participation, positioning Cyprus as a leader in green and digital tourism transformation.

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Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

by THEFUTURE.TEAM

September 22, 2026

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

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A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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