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Cyprus Introduces Tourism Strategy 2035 To Drive Sustainable Digital Growth

by THEFUTURE.TEAM

February 13, 2026

Strategic Vision Aligned With Economic Growth

Cyprus has officially adopted a forward-looking National Tourism Strategy extending to 2035, setting an ambitious goal of welcoming five million visitors. Deputy Tourism Minister Kostas Koumis announced the initiative following a recent cabinet meeting, emphasizing significant quality upgrades and the strict observance of sustainable development principles. This expanded plan builds upon the 2030 strategy and is firmly aligned with the island nation’s broader economic ambitions.

Enhancing The Tourism Product For A Sustainable Future

The revised strategy outlines clear objectives: enhancing the tourism product, supporting sustainable growth, transforming Cyprus into a digitally smart destination, and reducing seasonality through year-round visitor distribution. Key investments will focus on the green transition, digital innovation, and essential infrastructure improvements, particularly in accessibility, to build a more resilient tourism ecosystem.

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Immediate Implementation And Market Diversification

Deputy Minister Koumis confirmed that action plans are being fast-tracked. The strategy seeks not only higher arrival numbers but also a more even distribution of visitors across regions and seasons, reflecting a more balanced approach to tourism growth. In recent years, Cyprus has diversified its source markets and now attracts tourists from more than 40 countries through direct air links, while also strengthening its presence in emerging markets such as Kazakhstan.

Expanding Global Connections And Future Markets

Although direct air connectivity has broadened across many regions, significant potential remains in markets such as the United States, China, and India. Current efforts are focused on cultivating demand in these high-potential destinations before introducing direct flight routes, demonstrating a proactive expansion strategy.

Investing In Sustainability And Digital Innovation

Sustainability and technology remain central to the strategy. The deputy ministry is collaborating with the Technological University on the development of a national digital tourism guide application. Future action plans will include dedicated funding and active private-sector participation, positioning Cyprus as a leader in green and digital tourism transformation.

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Cyprus Introduces €200 Million Support Measures To Cut Energy And Food Costs

by THEFUTURE.TEAM

March 27, 2026

Comprehensive Relief Measures For A Resilient Economy

The government of Cyprus introduced support measures exceeding €200 million to reduce household expenses and support key sectors. The package targets energy costs, food prices, tourism and agriculture. Measures come in response to rising costs and supply pressures. Implementation begins in April and May 2026.

Energy And Fiscal Reforms

The government will reduce VAT on electricity for households to 5% from May 1, 2026, to March 31, 2027. The measure is expected to lower energy bills. Special consumption tax on transport fuels will decrease by 8.33 cents per liter between April and June 2026. Policy targets fuel-related costs.

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Broadening The Zero VAT Initiative

Authorities will expand the list of products with zero VAT. Meat, poultry and fish will be included from April 1 to September 30, 2026. Existing zero-VAT categories already include fruits and vegetables. The government also decided not to introduce a green tax on fuels, avoiding an additional cost of about 9 cents per liter.

Sector-Specific Supports

The package includes a 30% wage subsidy for hotel employees for April 2026. Measure supports tourism businesses during the early season. Support for airlines aims to maintain connectivity with key destinations. The agriculture sector will receive subsidies covering 15% of costs for fertilizers and supplies in April and May.

Economic Stability, National Security

President Nikos Christodoulidis said economic stability remains a priority for the government. He noted that growth, fiscal balance and inflation trends support current policy decisions. Statement links economic policy with broader national priorities. The government continues to monitor external risks.

Ensuring Consumer Protection

Furthermore, the government has mandated rigorous market oversight and intensified inspections to prevent exploitative pricing during this period of economic intervention. This proactive stance ensures that the benefits of the measures directly serve the citizens without unintended inflationary impacts.