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Cyprus Inflation Eases Slightly To 2.5% In January

Inflation in Cyprus stood at 2.5% in January, down marginally from 2.6% in December, according to the Cyprus Statistical Service (Cystat). The Consumer Price Index (CPI) dropped by 1.58 points to 116.73, reflecting a slowdown in price growth.

Agricultural Goods saw the most volatility, rising 10% year-on-year but declining 6.1% from December. Food and Non-Alcoholic Beverages increased by 4.8% annually, while Restaurants and Hotels rose by 4.1%. Clothing and Footwear recorded the steepest monthly drop, falling 13%.

The biggest contributors to annual inflation were Food and Non-Alcoholic Beverages (+1.07) and Transport (+0.56), while Clothing and Footwear (-0.18) exerted downward pressure. Month-on-month, Clothing and Footwear (-1.00) had the most significant deflationary effect.

Catering Services (+0.48), Fresh Vegetables (+0.36), and Meat (+0.24) were key drivers of price increases, while Clothing Items (-0.81) pulled inflation down. Petroleum Products had the largest positive monthly impact (+0.15), while Clothing Items saw the biggest decline (-0.71).

Short-Form Video Unleashed: Transforming The Living Room Experience

The Mobile Origins Of A Big-Screen Revolution

Short-form vertical videos, initially designed for smartphone viewing, are increasingly gaining traction on larger screens as viewing habits continue evolving across digital platforms. YouTube said audiences now watch more than 2 billion hours of Shorts content on televisions every month, highlighting the growing role of connected TV devices in short-form video consumption. The figures reflect a broader shift in how viewers engage with mobile-first formats beyond traditional smartphone environments.

Expanding Horizons In The Living Room

According to Kurt Wilms, television has become YouTube’s fastest-growing screen category. The company said integrated recommendations and search functions on smart TV interfaces are increasingly exposing users to Shorts content, even when viewers did not originally intend to watch short-form videos. As a result, living room viewing is becoming a larger part of YouTube’s overall content ecosystem.

Innovative Adjustments For Enhanced Engagement

To support this transition, YouTube has introduced interface changes designed specifically for larger screens. Features, including side-by-side comments and expanded layouts, aim to create a more interactive viewing experience while also improving engagement opportunities for creators. Sarah Ali said the updated viewing experience is intended to help creators expand audience reach across global markets and connected devices.

The Convergence Of Audio And Visual Media

Growth in living room consumption is also extending beyond short-form video into podcasting and long-form creator content. YouTube reported that viewers spent more than 700 million hours watching podcasts on living room devices during 2025, up from 400 million hours the previous year. At the same time, streaming platforms including Netflix are increasing investments in video podcasts and creator-led programming through partnerships with companies such as iHeartMedia, Barstool Sports and Spotify. The trend reflects a broader convergence between mobile-first content formats, streaming television and creator-driven media ecosystems.

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