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Cyprus Industrial Output Remains Steady In May 2025 Amid Eurozone Momentum

Recent data from Eurostat reveals that Cyprus’ industrial production remained unchanged in May 2025 compared to the same period last year. This stagnation follows notable increases in previous months, including a 5.4% annual rise in April and a 2.2% jump in March.

Comparative Regional Trends

While Cyprus experienced a plateau, the overall euro area reported a 1.7% month‐on‐month gain in May, with the EU witnessing a 1.5% increase. Annual figures also pointed to a robust recovery, as output expanded by 3.7% in the euro area and 3.4% across the EU relative to May 2024.

Sectoral Shifts And Economic Implications

The detailed breakdown within the euro area revealed a mixed economic environment. Intermediate goods fell by 1.7%, whereas energy production surged by 3.7% and capital goods grew by 2.7%. Additionally, durable consumer goods saw a decline of 1.9%, in contrast to an impressive 8.5% rise in non‐durable consumer goods. This pattern was similarly reflected in the broader EU data, albeit with marginally lower variations.

Historical Perspective And Outlook

Over the past six months, the performance trends in Cyprus have been notably variable. Following healthy growth in December 2024 (3.6%) and January 2025 (1.7%), industrial output encountered declines in February (-1.0%) and March (-1.4%), a modest rebound in April (0.9%), and ultimately stagnation in May. This scenario stands in contrast with countries like Ireland, which experienced considerable volatility driven by multinational production dynamics.

As regional industrial outputs continue to navigate these divergent trends, the steadiness in Cyprus’ production, despite recent fluctuations, underscores the complex economic realities facing mid-sized EU economies in an increasingly competitive and unpredictable market landscape.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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