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Cyprus Implements EU-Mandated 15% Tax Rate On Large Multinationals

Cyprus is set to introduce a 15% minimum tax rate for large multinational corporations, in compliance with the EU directive aimed at harmonising tax policies across member states. The move, endorsed by Cyprus’ Finance Minister Makis Keravnos, is expected to generate over €200 million in additional revenue. This decision, while marking a significant shift from the current 12.5% rate, aligns Cyprus with the broader OECD-led initiative to establish a global minimum tax rate. Despite concerns, Keravnos reassured that the change is unlikely to drive multinationals out of the country, as the directive applies EU-wide.

This adjustment reflects a crucial step in Cyprus’ ongoing efforts to maintain competitiveness while adhering to international tax standards. With the proposal now before the Cabinet and soon to be discussed in Parliament, the nation is poised to balance its attractive tax regime with the demands of a globalised economy.

The introduction of this tax rate signals Cyprus’ commitment to international cooperation on tax matters, aiming to prevent profit-shifting practices that have historically allowed large corporations to minimise tax liabilities. For Cyprus, a key hub for multinational firms, this move could redefine its positioning in the global business landscape, ensuring it remains a compliant yet competitive destination for international business.

While the increase may seem minor, the 15% rate represents a broader shift in global tax policy, driven by a collective effort to create a more level playing field for taxation. For Cyprus, traditionally seen as a tax-friendly jurisdiction, this could challenge its status, pushing it to leverage other competitive advantages beyond low tax rates, such as a robust legal framework, strategic location, and skilled workforce. The long-term impact on foreign direct investment will be a critical metric to watch as this policy unfolds.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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