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Cyprus Implements EU-Mandated 15% Tax Rate On Large Multinationals

Cyprus is set to introduce a 15% minimum tax rate for large multinational corporations, in compliance with the EU directive aimed at harmonising tax policies across member states. The move, endorsed by Cyprus’ Finance Minister Makis Keravnos, is expected to generate over €200 million in additional revenue. This decision, while marking a significant shift from the current 12.5% rate, aligns Cyprus with the broader OECD-led initiative to establish a global minimum tax rate. Despite concerns, Keravnos reassured that the change is unlikely to drive multinationals out of the country, as the directive applies EU-wide.

This adjustment reflects a crucial step in Cyprus’ ongoing efforts to maintain competitiveness while adhering to international tax standards. With the proposal now before the Cabinet and soon to be discussed in Parliament, the nation is poised to balance its attractive tax regime with the demands of a globalised economy.

The introduction of this tax rate signals Cyprus’ commitment to international cooperation on tax matters, aiming to prevent profit-shifting practices that have historically allowed large corporations to minimise tax liabilities. For Cyprus, a key hub for multinational firms, this move could redefine its positioning in the global business landscape, ensuring it remains a compliant yet competitive destination for international business.

While the increase may seem minor, the 15% rate represents a broader shift in global tax policy, driven by a collective effort to create a more level playing field for taxation. For Cyprus, traditionally seen as a tax-friendly jurisdiction, this could challenge its status, pushing it to leverage other competitive advantages beyond low tax rates, such as a robust legal framework, strategic location, and skilled workforce. The long-term impact on foreign direct investment will be a critical metric to watch as this policy unfolds.

Meta Takes Muse From Consumer Buzz To Small Business Utility

Meta is widening the ambitions of its Muse AI agent, moving beyond consumer appeal and into the operational core of small business workflows.

A New Push Into Business Productivity

The company on Tuesday introduced Muse for Small Business, a version of the agent designed to connect with widely used software and services from Asana, Zoom, Intuit, Box, Canva and Slack. It can also link directly to Meta ad accounts and professional Instagram and Facebook profiles, turning the agent into a more practical business tool rather than a standalone assistant.

Pricing remains aligned with the existing Muse app, which is free within usage limits and available on a subscription basis for heavier use.

Meta’s Enterprise Strategy Is Coming Into Focus

The launch follows Monday’s announcement that Meta will build a broader enterprise platform and has brought in MongoDB CEO C.J. Desai to lead it. That platform is expected to include a Muse agent, a business agent and a coding tool, signaling a more deliberate move into enterprise software.

The timing is notable. Meta has enjoyed a strong stretch on Wall Street, with the stock rising sharply in September before pulling back in recent sessions. Much of that momentum has been tied to Muse, which launched on Sept. 8 and quickly climbed to the top of Apple’s App Store, overtaking ChatGPT. Evercore analyst Mark Mahaney has said he expects Muse to reach 100 million users within six to 12 months.

Why Small Business Matters To Meta

Meta CEO Mark Zuckerberg has been explicit about the company’s push to find durable AI revenue beyond advertising, which still accounts for the overwhelming share of Meta’s business. After spending heavily on AI talent, including Scale AI founder Alexandr Wang, Meta has begun rolling out new models under the Muse Spark family, and Zuckerberg has called Muse the “centerpiece” of the company’s AI strategy.

For Meta, small business is a logical entry point. The company says about 200 million small businesses already use Facebook, giving it a vast distribution base and a ready-made customer pool for AI-driven productivity tools. In other words, Meta is not trying to create demand from scratch; it is trying to attach a higher-value service to an existing ecosystem.

The Competitive Stakes Are Rising

The new product arrives as OpenAI holds its developer day and as competition intensifies across enterprise AI. Meta’s move is a clear signal that it intends to compete not only for consumers, but also for business users who increasingly want AI embedded into the platforms they already rely on.

As Meta put it in its announcement: “Small businesses have been growing on our apps for nearly two decades. They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use.”

That framing captures the broader opportunity. The next phase of AI adoption will not be defined solely by novelty or chatbot engagement. It will be defined by integration, workflow efficiency and the ability to deliver measurable business outcomes. Meta appears determined to be in that race.

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