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Cyprus Implements EU-Mandated 15% Tax Rate On Large Multinationals

Cyprus is set to introduce a 15% minimum tax rate for large multinational corporations, in compliance with the EU directive aimed at harmonising tax policies across member states. The move, endorsed by Cyprus’ Finance Minister Makis Keravnos, is expected to generate over €200 million in additional revenue. This decision, while marking a significant shift from the current 12.5% rate, aligns Cyprus with the broader OECD-led initiative to establish a global minimum tax rate. Despite concerns, Keravnos reassured that the change is unlikely to drive multinationals out of the country, as the directive applies EU-wide.

This adjustment reflects a crucial step in Cyprus’ ongoing efforts to maintain competitiveness while adhering to international tax standards. With the proposal now before the Cabinet and soon to be discussed in Parliament, the nation is poised to balance its attractive tax regime with the demands of a globalised economy.

The introduction of this tax rate signals Cyprus’ commitment to international cooperation on tax matters, aiming to prevent profit-shifting practices that have historically allowed large corporations to minimise tax liabilities. For Cyprus, a key hub for multinational firms, this move could redefine its positioning in the global business landscape, ensuring it remains a compliant yet competitive destination for international business.

While the increase may seem minor, the 15% rate represents a broader shift in global tax policy, driven by a collective effort to create a more level playing field for taxation. For Cyprus, traditionally seen as a tax-friendly jurisdiction, this could challenge its status, pushing it to leverage other competitive advantages beyond low tax rates, such as a robust legal framework, strategic location, and skilled workforce. The long-term impact on foreign direct investment will be a critical metric to watch as this policy unfolds.

Spotify To Label AI-Generated Artist Identities And Limit Their Reach

Spotify is introducing a new “AI Persona” label for artist profiles that appear to represent AI-generated identities, while limiting how music from those profiles is surfaced across the platform.

The new labels will begin appearing in September, as Spotify expands its efforts to distinguish between real artists, AI-generated identities and music created with AI tools.

What The AI Persona Label Means

Artists will be able to identify themselves as AI Personas through Spotify for Artists starting August 11. However, Spotify said it will not rely solely on self-disclosure.

The company will also review artist profiles where names and images appear to depict photorealistic AI-generated identities. The initial review will focus on profiles that have reached predefined audience thresholds, allowing Spotify to prioritise more widely heard artists.

Once applied, the “AI Persona” badge will be visible on artist profiles, in Search and alongside tracks in playlists.

AI Personas Will Be Excluded From Recommendations

By default, Spotify will not include labeled AI Personas in its editorial or algorithmic recommendations. Their music will also be excluded from personalised recommendations.

There is one exception: users who deliberately follow an AI Persona can still receive its music in their recommendations. Spotify considers following an artist an explicit indication that a listener wants to hear more from that profile.

The company will also introduce a reporting tool that allows users to flag profiles they believe represent AI Personas but have not yet been labeled.

The Label Applies To The Artist, Not The Music

Spotify stressed that the new designation concerns an artist’s public identity rather than whether their music was made using AI.

Artists can use AI in different ways as part of the creative process, and the company will continue providing information about how individual tracks were created through features such as AI Credits and SongDNA.

Artists will also be able to appeal an AI Persona label if they believe it has been applied incorrectly.

Spotify Tightens Its Approach To AI Music

The new policy builds on Spotify’s broader efforts to address AI-generated content. The company previously introduced systems to identify and label AI music using industry-standard techniques and banned unauthorised AI voice clones and deepfakes.

At the same time, Spotify continues to develop AI-powered products, including Prompted Playlists, AI DJ and its AI-powered music assistant.

The company is also preparing to introduce AI-generated remixes and covers following recent licensing agreements with UMG and Merlin. The new AI Persona labels are intended to help users distinguish those features from profiles that present themselves as AI-generated artists.

Spotify’s move comes as the music industry grapples with the rapid growth of AI-generated content and concerns about low-quality material flooding streaming platforms.

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