Limited Uptake During Easter
Hotel occupancy during the Easter period ranged between 25% and 45%, according to PASYXE CEO Christos Angelidis, indicating relatively weak demand. He noted that low booking levels and ongoing cancellations remain a concern. Easter is not typically a peak period for domestic hotel stays in Cyprus, as many residents opt for travel abroad or spend the holiday with family.
Seasonal Preparations And Booking Outlook
Angelidis said many hotels have already opened for the season, with full reopening across the sector expected by April 20. However, summer booking trends show limited improvement. Current reservation levels remain broadly unchanged compared to five weeks ago. “Cancellations are still taking place, and the booking pace is not sufficient to offset them,” he said.
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Efforts To Revitalize Cyprus As A Destination
Despite some stabilization, booking momentum has yet to recover. Angelidis noted that the market continues to feel the effects of recent developments, even though Cyprus is not directly at the center of the crisis. Hotels are increasing promotional efforts, including social media campaigns and direct outreach. Sales teams are also traveling abroad to strengthen partnerships and secure new bookings.
Strengthening Cyprus’ Brand Image
Angelidis emphasized the need for a consistent positioning strategy, highlighting Cyprus as a safe and established destination. “Cyprus must continue and intensify its campaign as a safe and welcoming destination, building on its long-standing tourism offering,” he said. Maintaining a continuous presence in key markets is seen as critical to restoring demand and stabilizing bookings in the coming months.
