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Cyprus Hotels See 25–45% Easter Occupancy As Cancellations Persist

Limited Uptake During Easter

Hotel occupancy during the Easter period ranged between 25% and 45%, according to PASYXE CEO Christos Angelidis, indicating relatively weak demand. He noted that low booking levels and ongoing cancellations remain a concern. Easter is not typically a peak period for domestic hotel stays in Cyprus, as many residents opt for travel abroad or spend the holiday with family.

Seasonal Preparations And Booking Outlook

Angelidis said many hotels have already opened for the season, with full reopening across the sector expected by April 20. However, summer booking trends show limited improvement. Current reservation levels remain broadly unchanged compared to five weeks ago. “Cancellations are still taking place, and the booking pace is not sufficient to offset them,” he said.

Efforts To Revitalize Cyprus As A Destination

Despite some stabilization, booking momentum has yet to recover. Angelidis noted that the market continues to feel the effects of recent developments, even though Cyprus is not directly at the center of the crisis. Hotels are increasing promotional efforts, including social media campaigns and direct outreach. Sales teams are also traveling abroad to strengthen partnerships and secure new bookings.

Strengthening Cyprus’ Brand Image

Angelidis emphasized the need for a consistent positioning strategy, highlighting Cyprus as a safe and established destination. “Cyprus must continue and intensify its campaign as a safe and welcoming destination, building on its long-standing tourism offering,” he said. Maintaining a continuous presence in key markets is seen as critical to restoring demand and stabilizing bookings in the coming months.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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