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Cyprus Hoteliers Association Backs Landmark Legal Action Against Booking.com


Challenging Unfair Market Practices

The Cyprus Hoteliers Association (Pasyxe) has formally endorsed a collective legal action aimed at redressing long-standing competitive imbalances in the hospitality sector. This significant legal effort, brought before the Dutch courts, unites over 25 national hotel associations from across Europe in a coordinated claim against Booking.com.

Legal Foundation and Collaborative Strategy

Under the stewardship of HOTREC—the European umbrella organization for hospitality stakeholders—this action seeks redress for losses incurred over two decades, from 2004 to 2024. Pasyxe has affirmed its full support for this initiative, providing guidance and assistance to its members who opt to join the collective legal proceedings.

Judicial Ruling and Market Implications

A pivotal ruling from the Court of Justice of the European Union on September 19, 2024, has found that Booking.com’s parity clauses, which forced hotels to maintain uniform pricing across all distribution channels, violated EU competition law. These practices not only distorted market dynamics but also inflated commission fees and restricted the potential for direct bookings—a clear detriment to the sector.

Future Prospects and Industry Impact

In commenting on the strategic importance of this action, Pasyxe Director General Christos Angelides stated, “The participation of Cypriot hospitality businesses in this collective action represents an important opportunity to remedy years of unbalanced commercial practices, contributing to the creation of a fairer and more balanced digital environment for tourism enterprises across Europe.” Pasyxe has urged hotel businesses in Cyprus to register their interest in the claim via www.mybookingclaim.com before the closing deadline of July 31, 2025.


2025: A Record-Breaking Year For Cyprus Tourism And A Strategic Roadmap For Sustainable Growth

Cyprus has witnessed an unprecedented surge in its tourism sector in 2025, a record year that has set a high benchmark for the future. At the heart of this success lies the government’s proactive strategy to maintain and amplify this positive momentum, as outlined by Kostas Koumis, the Deputy Minister of Tourism.

Strategic Vision and Regional Collaboration

During a pivotal meeting with regional stakeholders in Paphos, Deputy Minister Koumis elaborated on the challenges facing the tourism industry and unveiled comprehensive plans for 2026. Emphasizing the critical role of the Paphos region, he noted that its contributions have been instrumental in the overall success of Cyprus’s tourism narrative.

Commitment to Quality and Innovation

According to Koumis, the cornerstone of ongoing success is the provision of an outstanding tourism experience. His remarks underscored a commitment to continuous dialogue with local councils and industry participants, ensuring every destination functions seamlessly and upholds high-quality service standards. New initiatives and innovative designs for the upcoming year have been introduced, alongside proposals designed to address longstanding operational challenges.

Infrastructure Investment and Future Projects

The Deputy Minister highlighted the significant performance of Paphos, where tourist arrivals surged by over 30%, underscoring its pivotal role in Cyprus’s tourism framework. Looking ahead to 2026, he discussed the broader challenges, including pressing issues like climate change, which demand a collective response. Koumis reassured stakeholders that there have been no lapses in local coordination. Regular evaluations cover critical aspects of each destination, confirming the government’s unwavering focus on service quality.

Marina Development and Strategic Timelines

Further bolstering the country’s tourism infrastructure, Koumis commented on the progress of the Paphos Marina project. He confirmed that the project is on schedule with contract signings anticipated in the first few months of 2027—a timeline that reflects not only efficient planning but also robust investment interest.

Insights From Faidonas Faidonos

Faidonas Faidonos, another key figure in the local tourism community, described 2025 as “an exceptionally good year,” crediting the favorable data as a strong foundation for future planning. The Paphos Mayor reinforced this sentiment, stating that moving forward, the focus for 2026 and beyond should transition from sheer volume to qualitative enhancements. The goal is not merely to attract tourists but to draw visitors whose spending significantly benefits the economy.

Enhanced Service and Operational Reforms

The Mayor also outlined critical infrastructure projects for the region, including the marina, a connecting road to the Paphos International Airport, and the airport’s expansion. These projects, slated to kick off in 2026, are expected to redefine the tourist experience, ensuring operational excellence and reducing previous service challenges—such as the long queues and high temperatures noted at the airport in 2025.

In conclusion, the strategic roadmap laid out for 2026 emphasizes decisive project implementation over prolonged planning cycles, marking a transformative period for Cyprus tourism. With a clear focus on quality and sustainable growth, Cyprus is positioning itself for enduring success in the global tourism market.

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