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Cyprus Hotel Bookings Recover, But Season Still Set For 20% Loss

Hotel bookings in Cyprus are showing signs of recovery after months of disruption linked to tensions in the Middle East. However, the island’s tourism industry is still facing an average loss of about 20 per cent for the remainder of the season, according to the president of the hotel managers association.

Booking Momentum Returns, But Losses Persist

Christos Angelides said the wave of cancellations recorded over the past two to three months has eased, with bookings improving both in the short term and for the remainder of the season.

Speaking to the Cyprus News Agency, he said demand has yet to recover sufficiently to offset earlier losses or deliver what would normally be considered a strong year for the tourism sector.

Hotels Adjust Pricing To Support Demand

Hotels and other tourism businesses are responding with more competitive pricing and targeted promotional campaigns, including offers aimed at the domestic market. Angelides noted that airfares and accommodation prices in competing destinations have also increased.

“Destinations which were previously considered cheaper than us no longer are,” he said. At the same time, he expects more Cypriots to weigh household budgets before choosing to travel abroad.

Airlines And Israeli Tourism Show Early Signs Of Recovery

Asked about flight cancellations and route adjustments, Angelides said airlines have reduced some services because of higher aviation fuel costs. He expressed hope that easing regional tensions would lower fuel prices and airfares, supporting a stronger autumn and potentially winter season.

Visitor numbers from Israel have also started to recover after falling to almost zero for roughly two to three months. Angelides said daily arrivals are increasing and that even short stays of two or three days would provide meaningful support to the tourism industry. Last-minute bookings, he added, are already helping to strengthen demand and could continue to support the sector through the rest of the season.

Protecting Cyprus’ Tourism Reputation

Despite weaker occupancy rates, Angelides said maintaining service quality remains essential. He identified two immediate priorities for the sector: recovering from the decline in hotel occupancy recorded in March, April and May, and safeguarding Cyprus’ reputation as “a quality and pleasant destination” built over many years.

Angelides also called for a sustained promotional campaign through the end of 2027 to help restore momentum in international markets and dispel any remaining concerns about Cyprus as a safe destination.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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