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Cyprus Hosts UN’s New Space Office To Boost Disaster Response In The Eastern Mediterranean

Cyprus is making a significant leap onto the global stage in disaster management with the launch of a new space-based initiative. A Memorandum of Understanding (MoU) signed between the United Nations Office for Outer Space Affairs (UNOOSA) and the ERATOSTHENES Centre of Excellence paves the way for the creation of a Regional Support Office (RSO) for the UN’s UN-SPIDER program, aimed at harnessing satellite technology to tackle disasters in the Eastern Mediterranean and beyond.

This strategic partnership will strengthen regional and global efforts to use space-based tools for disaster management and risk reduction. The ERATOSTHENES CoE, known for its cutting-edge research in satellite and airborne remote sensing, will host the new RSO, bringing its advanced expertise to the UN-SPIDER network.

The new office will focus on offering technical advisory support, capacity-building in space technology, and sharing knowledge from Earth Observation data to mitigate the impact of disasters. The RSO will also play a key role in providing real-time assistance during emergencies, ranging from earthquakes and forest fires to floods and coastal erosion.

Dr. Marios Tzouvaras, Research Coordinator at ERATOSTHENES CoE, highlighted the importance of the initiative, noting that the center’s extensive research in satellite imagery and data analysis will play a crucial role in disaster risk reduction. “Our collaboration with UNOOSA will allow us to apply our long-term scientific knowledge to real-world challenges, not just for Cyprus but for the entire region,” Tzouvaras said.

With the agreement set to begin in February 2025, Cyprus is poised to become a central node in UNOOSA’s mission to bring space-based disaster response solutions to the global community. This partnership marks a crucial step in the evolution of disaster management, leveraging the power of space to save lives and reduce risks across multiple regions.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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