The two‐day international conference bringing together the hotel industry and the catering sector has commenced in Paphos. Christos Angelidis, General Manager of PASYXE, emphasized that the establishment of HOTREC as a benchmark institution in Europe underlines its critical role in the industry, especially as it is now scheduled to be hosted annually by the EU presidency country for the forthcoming semester.
European Leadership and Institutional Significance
Angelidis highlighted that the nation assuming the next EU Presidency is also charged with hosting the HOTREC General Assembly. Notably, Cyprus last hosted the assembly in 2012, during its previous tenure as president of the European Union. This intertwining of responsibilities underscores the country’s increasing influence in the continent’s hospitality arena.
Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram
Addressing Industry Transformations and Challenges
Over the course of the conference, a range of pivotal topics will be explored. Discussions will include strategic responses to the transition towards a green economy and environmental management, along with the evolving landscape of digital advertising in an era where traditional methods have become obsolete. Additional focus will be placed on contemporary challenges such as the management of online sales platforms for hotel operations and the impact of fraudulent reviews on competitiveness.
Distinguished Guests and National Pride
The summit, being held at the Aliathon Hotel on the coastal Kato Paphos-Geroskipou Boulevard, will witness the presence of high-ranking officials, including the President of the Republic of Cyprus, Nikos Christodoulides, who is set to deliver a welcoming address at 9:30 this morning. This high-level participation speaks to the significance of the event, offering a platform to showcase Cyprus’s competitive advantages, natural beauty, culinary excellence, and overall appeal as a premier tourist destination.
As Cyprus gears up to host this eminent European organization, industry leaders and stakeholders look forward to leveraging the summit as a stage to elevate the island’s international profile and reinforce its status as a hub of excellence in hospitality.
