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Cyprus Has 4,400 Sport Sector Workers As EU Employment Nears 1.8 Million

Cyprus employed around 4,400 people in the sport sector in 2025, according to Eurostat, with 1,400 workers aged 15 to 29 and 3,000 aged 30 to 64. No reliable estimate was published for those aged 65 and over, after Eurostat said the figure fell below its confidence threshold.

Sport Remains A Meaningful Employer Across The European Union

Across the European Union, the sport sector accounted for 1.7979 million jobs in 2025. Of these, 651,100 were held by people aged 15 to 29, 1.0719 million by those aged 30 to 64, and 74,800 by workers aged 65 and over.

For Cyprus, the total represents a relatively small share of the EU-wide workforce, but the figures still point to a sector anchored largely by prime-age workers, who made up the bulk of those for whom an age breakdown was available.

France Leads The Bloc In Sports Employment

Among the countries included in Eurostat’s data, France recorded the largest sports workforce, with 340,300 people employed in the sector. Germany followed with 289,900, Spain with 267,300 and Italy with 209,300.

Other countries sat in a mid-range bracket. Denmark reported 40,300 sports workers, while Belgium had 34,400, Greece 30,700, the Czech Republic 28,200 and Ireland 25,600. At the lower end of the table, Bulgaria recorded 13,400, Croatia 9,200 and Estonia 5,200.

The Age Profile Varies Sharply By Country

The age breakdown reveals a workforce that looks markedly different from one country to the next. In France, 105,900 sports employees were aged 15 to 29, compared with 226,400 aged 30 to 64 and 8,000 aged 65 or over.

Germany had 105,500 workers aged 15 to 29, 157,100 aged 30 to 64 and 27,300 aged 65 or over. Spain recorded 118,900 younger workers, 145,800 in the core working-age group and 2,600 older employees. Italy’s figures stood at 57,600, 146,000 and 5,700 respectively.

Denmark stood out for its comparatively young sports workforce, with 20,400 employees aged 15 to 29, ahead of 17,900 aged 30 to 64 and 2,100 aged 65 or over.

By contrast, Greece, Ireland, Belgium, the Czech Republic and Bulgaria all had more workers in the 30 to 64 age bracket than in the younger category, with mid-career employees representing the largest share of their sports labour force. Croatia and Estonia showed a similar pattern, with 30-to-64-year-olds accounting for 6,800 of Croatia’s 9,200 sports workers and 3,400 of Estonia’s 5,200 total.

Education And Manufacturing Add To The Sector’s Economic Footprint

Eurostat also highlighted a pronounced gender imbalance among students studying sport in tertiary education. In 2024, there were only two female students for every five male students enrolled in sport-related tertiary programmes across the EU.

The report further underscored the scale of the bloc’s sporting goods manufacturing base. In 2024, the EU counted 5,380 manufacturers of sporting goods, with combined turnover of €8 billion.

Taken together, the data offer a broader view of sport’s economic footprint in Europe, spanning employment, education and industrial production. For Cyprus, the latest figures show a modest but established sports workforce, concentrated mainly in the 30 to 64 age group, while the estimate for workers aged 65 and over was excluded because Eurostat deemed it insufficiently reliable.

LVMH Revenue Rises, But China Weakness Continues To Weigh On Luxury Giant

A Softer Quarter Exposes The Limits Of Luxury’s Recovery

LVMH, the world’s largest luxury group and parent of Louis Vuitton, Dior, Celine and Hennessy, reported revenue of €18.5 billion in the three months to the end of September, underscoring both the scale of its business and the pressure building across parts of the luxury market.

The company’s revenue rose 1.2% year on year in the third quarter, following a 0.1% increase in the second quarter and a 5.9% decline in the first. The trajectory points to stabilization, but not yet to a convincing rebound.

Organic Growth Misses Expectations

Organic sales growth, which strips out currency effects and portfolio changes, slowed to 1% in the third quarter from 3% in the previous quarter. That result fell short of market expectations and reinforced concerns that the luxury cycle remains uneven.

For the first nine months of the year, LVMH generated sales of €57.1 billion, with organic growth of 2%.

In its statement, the company highlighted the breadth of its portfolio, saying that diversification continues to provide resilience in an uncertain geopolitical and economic environment. That remains one of LVMH’s defining strengths: when one category weakens, another can help offset the downturn.

China Remains The Key Pressure Point

LVMH said sales performed well in the United States, Europe and Japan, but conditions in China remained less favorable. That matters because the country has long been one of the most important growth engines for global luxury brands.

The fashion and leather goods division, LVMH’s most closely watched unit, saw organic sales fall 5% as weaker demand in China weighed on performance. Deutsche Bank said the decline was steeper than the roughly 2% drop expected by analysts.

The segment had delivered its first organic sales gain in two years in the previous quarter, making the latest retreat a notable setback.

Brand Equity Faces A Test In China

The quarter also highlighted the reputational risks facing global brands in China. Louis Vuitton drew criticism after suing local tea company Molly Tea over logo copying. Although the company won the case, the dispute sparked social media backlash and boycott calls, adding another layer of pressure to an already fragile environment.

For a company built on scarcity, aspiration and brand discipline, perception is an asset as valuable as inventory. In a market as digitally connected as China, that asset can shift quickly.

Mixed Performance Across The Portfolio

Not every division weakened. LVMH’s selective retailing business, which includes Sephora, posted an 8% organic sales increase. Watches and jewellery, along with wines and spirits, both recorded 6% organic gains.

That broad mix is precisely what has historically given LVMH an advantage over rivals: it can absorb softness in one category without relying on a single growth driver.

Analysts See A Longer Recovery Ahead

Deutsche Bank analysts said the results could lead to further cuts in earnings forecasts for the second half of 2026 and 2027. They added that it is difficult to see what could improve investor sentiment in the near term.

Still, the bank framed the weakness as cyclical rather than structural. In its view, recovery is taking longer because Chinese demand remains subdued, but the problem does not appear to reflect a permanent deterioration in the brand franchise. Analysts said ongoing brand initiatives are beginning to show results, though improvements are likely to remain gradual.

Investor Pressure Continues To Mount

LVMH’s share price has fallen nearly 40% since the start of the year. In September, L’Oréal overtook the group as France’s most valuable listed company, a symbolic shift that captures how sharply sentiment has changed.

Shares in LVMH were down more than 1.6% in Paris around 10 a.m. CEST following the release.

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