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Cyprus Granted Five-Year Extension To Comply With PDO Halloumi Specifications

by THEFUTURE.TEAM

July 3, 2024

The European Commission has granted Cyprus a five-year extension to comply with the Protected Designation of Origin (PDO) requirements for Halloumi cheese. This follows the expiration of the initial ten-year transition period requested by the Republic of Cyprus on 9 July. The decision, confirmed by the Minister of Agriculture Maria Panayiotou, aims to secure Halloumi’s status as a premier export product while ensuring sustainability across the sector.

Ensuring Compliance and Sustainability

The extension provides Cyprus with the necessary time to fully align its production processes with PDO standards. The Ministry of Agriculture is set to issue a decree on milk quotas, addressing the balance between sheep-goat and cow’s milk in Halloumi production. This decree, to be finalised after stakeholder consultations, aims to enhance compliance while supporting producers.

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Economic and Cultural Impact

Halloumi is a significant agri-food export for Cyprus, representing both an economic asset and a cultural heritage. The PDO status not only ensures product authenticity but also strengthens market positioning globally. Maintaining this status is crucial for Cyprus to protect its market share and promote its national brand.

Strategic Objectives

The Cypriot government’s primary objectives during the transition are the protection and promotion of PDO Halloumi. By implementing measures that support both compliance and industry sustainability, Cyprus aims to solidify Halloumi’s reputation as a high-quality product. The Ministry’s forthcoming decree and ongoing consultations are steps towards achieving these goals.

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Airbnb Unveils Reserve Now, Pay Later Option For U.S. Guests

by THEFUTURE.TEAM

August 15, 2025

Introduction

Airbnb has introduced an innovative payment solution designed to enhance user flexibility for U.S. travellers. The new “Reserve Now, Pay Later” feature enables users to secure a booking without an upfront payment, offering a streamlined cancellation process should plans change.

Flexible Payment Terms

This new option applies to listings that feature either flexible or moderate cancellation policies. Under a flexible policy, guests can cancel their reservation up to 24 hours before check-in, while a moderate policy offers no-fee cancellations until five days prior to arrival.

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Payment Timing and Reminders

Regardless of the cancellation window, guests are obligated to complete the full payment before the expiration of the free cancellation period. Airbnb ensures a smooth experience by sending timely payment reminders to avoid any last-minute issues.

Evolution of Airbnb’s Payment Solutions

This initiative builds on Airbnb’s previous forays into flexible payment structures. In 2018, the company offered a partial upfront payment model, and more recently, a collaboration with Klarna enabled guests to pay in four installments over six weeks. Such strategic advancements demonstrate Airbnb’s commitment to adapting and refining its payment solutions to meet evolving consumer demands.

Consumer Insight Driving Innovation

Airbnb’s decision to launch the “Reserve Now, Pay Later” feature reflects robust consumer demand, with recent surveys indicating that 55% of respondents prefer flexible payment options. Additionally, 42% noted missed opportunities due to payment complexities when coordinating with travel companions, underlining the need for simplified financial arrangements.

Conclusion

By enhancing payment flexibility, Airbnb not only broadens its appeal but also addresses critical customer pain points, reinforcing its position as a leader in the evolving travel market. This initiative exemplifies how strategic innovation can drive customer satisfaction in an increasingly competitive landscape.