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Cyprus Fiscal Council Urges Targeted Support Amid Inflation Risks

The Cyprus Fiscal Council warned of potential economic impact linked to recent developments involving Iran, citing risks to inflation, supply chains, and broader economic conditions. Council called for timely government action to address potential effects on the Cypriot economy.

Economic Pressures Mount As Geopolitical Uncertainty Grows

Recent developments related to Iran are increasing uncertainty in the economic outlook, according to the council. Officials said risks may affect multiple sectors through higher costs, supply disruptions, and shifts in external demand.

High Uncertainty, Prolonged Conflict, And Broad-Based Inflation

According to the council, the continuation of hostilities, potentially evolving into an asymmetric war, introduces a high degree of uncertainty into the economic outlook. Officials stressed that the risks permeate every segment of the economy. Inflationary pressures are expected to extend beyond fuel costs, affecting commodities, intermediate goods, and fertilisers, while supply chain delays exacerbate the situation.

Strategic, Targeted Interventions Over Blanket Measures

Despite the potentially severe challenges, the Fiscal Council underscored that the government retains the capacity to respond effectively, buoyed by an improved fiscal position and strengthened liquidity reserves. However, rather than implementing blanket measures, the council recommended targeted support for low-income households and small to medium enterprises, which are most at risk. This focused approach is intended to safeguard employment and support sustained economic growth.

Clear Objectives And Sector-Specific Support

The council also emphasized that any intervention should be temporary and built upon clear, measurable objectives. By establishing pre-declared targets, it becomes possible to evaluate effectiveness and adjust strategies as needed. Furthermore, sector-specific support must be informed by individual industry conditions including liquidity levels, historical profitability, and banking sector exposure. For instance, sectors that experienced disproportionate price increases should be allowed to recalibrate without excessive state intervention.

Maintaining Fiscal Stability Amid Rising Pressures

Fiscal stability remains paramount amid expected revenue and expenditure challenges extending to 2028. The council’s advice is a reminder to policymakers that while targeted measures can mitigate immediate shocks, preserving economic resilience depends on maintaining a stable fiscal foundation over the long term.

Given the unpredictable trajectory of the conflict and its potential long-term impact, the council’s recommendations highlight the need for a nuanced and strategic policy response, aligning targeted support with clear fiscal prudence.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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