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Cyprus’ Financing Programme On Track Amidst Economic Optimism

by THEFUTURE.TEAM

July 22, 2024

Cyprus is advancing its annual financing programme efficiently, aligning closely with its fiscal targets for 2024. The approved borrowing ceiling stands at €1.3 billion, predominantly sourced from European Medium-Term Notes (EMTN). So far, Cyprus has successfully raised nearly €1.2 billion, including a recent €1 billion, seven-year fixed-rate bond issued in June.

The financing strategy also includes public treasury bills and domestic bonds aimed at individual investors. To date, €87.5 million of the targeted €120 million in treasury bills and €6.4 million of the intended €40 million in domestic bonds have been issued. Furthermore, Cyprus has secured €92.75 million in loans from supranational organisations, progressing towards the €140 million goal.

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Public treasury bills, set to mature in October 2024, offer an annualised yield between 3.65% and 3.75%, presenting an attractive option for non-professional investors and businesses seeking secure liquidity management.

Sophic, a financial platform, plans to acquire a portion of the upcoming treasury bill issuance, replicating its strategy from June where it, alongside Athlos Capital, acquired over 80% of the €21.5 million issuance for client allocation.

Cyprus’ prudent financial management and structured approach towards funding reflect a robust fiscal framework aimed at maintaining economic stability and fostering investor confidence. This meticulous execution of the financing programme underscores Cyprus’ commitment to strategic fiscal governance and economic resilience, which are vital for sustaining long-term growth.

The ongoing success of Cyprus’ financing programme highlights the nation’s proactive fiscal planning and the effectiveness of its public debt management office. By securing diverse funding sources and maintaining investor engagement, Cyprus continues to bolster its financial stability and economic prospects.

As Cyprus progresses with its financing activities, the focus remains on sustaining fiscal discipline while leveraging favourable market conditions to optimise funding costs. This approach not only ensures the fulfilment of immediate financing needs but also lays a solid foundation for future economic resilience.

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Short-Form Video Unleashed: Transforming The Living Room Experience

The Mobile Origins Of A Big-Screen Revolution

Short-form vertical videos, initially designed for smartphone viewing, are increasingly gaining traction on larger screens as viewing habits continue evolving across digital platforms. YouTube said audiences now watch more than 2 billion hours of Shorts content on televisions every month, highlighting the growing role of connected TV devices in short-form video consumption. The figures reflect a broader shift in how viewers engage with mobile-first formats beyond traditional smartphone environments.

Expanding Horizons In The Living Room

According to Kurt Wilms, television has become YouTube’s fastest-growing screen category. The company said integrated recommendations and search functions on smart TV interfaces are increasingly exposing users to Shorts content, even when viewers did not originally intend to watch short-form videos. As a result, living room viewing is becoming a larger part of YouTube’s overall content ecosystem.

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Innovative Adjustments For Enhanced Engagement

To support this transition, YouTube has introduced interface changes designed specifically for larger screens. Features, including side-by-side comments and expanded layouts, aim to create a more interactive viewing experience while also improving engagement opportunities for creators. Sarah Ali said the updated viewing experience is intended to help creators expand audience reach across global markets and connected devices.

The Convergence Of Audio And Visual Media

Growth in living room consumption is also extending beyond short-form video into podcasting and long-form creator content. YouTube reported that viewers spent more than 700 million hours watching podcasts on living room devices during 2025, up from 400 million hours the previous year. At the same time, streaming platforms including Netflix are increasing investments in video podcasts and creator-led programming through partnerships with companies such as iHeartMedia, Barstool Sports and Spotify. The trend reflects a broader convergence between mobile-first content formats, streaming television and creator-driven media ecosystems.