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Cyprus Film Commission Launches Strategic London Roadshow to Champion Filming Incentives

Roadshow Overview

The Cyprus Film Commission recently orchestrated a three-day roadshow in London, targeting key professionals from the United Kingdom’s audiovisual sector. This high-level initiative underscored Cyprus’ ambition to position itself as a premier filming destination internationally.

Engaging the United Kingdom’s Audiovisual Community

Over the course of the event, two sessions were tailored specifically for British industry insiders, while the final day was exclusively devoted to Cypriots residing and working in the UK, hosted in collaboration with the Cypriot High Commission in London. Each session provided an in-depth presentation of Cyprus’ robust incentives programme, designed to attract both international and domestic screen productions.

Presenting Unparalleled Financial Incentives

Lefteris Eleftheriou, Chairman of the Cyprus Film Commission, led the series of events, outlining the financial advantages, practical production considerations, and eligibility criteria that define the country’s incentives scheme. Eleftheriou emphasized that the incentives programme offers one of the most generous and expeditious cash rebate payment systems in Europe, creating a competitive edge for producers.

Strong Industry Response and Strategic Growth

The response from British audiovisual professionals exceeded expectations, with particularly robust attendance at the session held at the High Commission. Established in 2017, the programme has grown in prominence, notably during the Covid-19 period, and now operates with an annual budget of €25 million, supporting more than seven international productions from the United Kingdom, France, Scandinavia, and beyond.

Fostering Domestic and International Collaboration

Central to Cyprus’ strategy is the collaboration between foreign productions and local entrepreneurs, a synergy that not only bolsters the domestic audiovisual industry but also enhances the country’s global reputation. The final session, co-organized with the Cypriots in the City business association, highlighted the critical role of the diaspora in shaping Cyprus’ economic and cultural landscape.

Looking Ahead

In his personal reflections on the roadshow, Eleftheriou noted that the concluding event—characterized by engaging discussions and thoughtful Q&A sessions—cemented Cyprus’ status as a forward-thinking destination for film and television production. This strategic initiative demonstrates the country’s commitment to fostering international partnerships and leveraging its competitive financial incentives to drive industry growth.

Nearly 80% Of Cyprus’ Foreign Investment Came From Outside EU In 2025

Cyprus had the highest share of foreign direct investment (FDI) originating outside the European Union among 14 EU member states reporting data for 2025. According to Eurostat, non-EU economies accounted for 79.4% of the island’s inward FDI, highlighting its distinct position among the reporting countries.

The figures contrast with most other EU economies, where investment from within the bloc remains the main source of foreign capital.

Cyprus Leads In Non-EU Investment Share

Eurostat measures inward FDI positions by the ultimate investing economy, identifying the economy where the investment ultimately originates rather than only the country through which it is channelled. This distinction is important when investments involve subsidiaries or intermediary holding companies.

In nine of the 14 reporting countries, most foreign investment came from within the EU. The Czech Republic recorded the highest intra-EU share, at 75.1%, followed by Romania at 73.3% and Estonia at 64.8%.

Cyprus was among five countries where non-EU economies accounted for more than half of inward FDI. Spain, Sweden, Greece and Denmark also recorded shares above 50%, ranging from 51% to 55.1%.

US Is The Largest Source Of FDI Across Reporting Countries

Across the 14 countries collectively, the United States was the largest ultimate source of foreign direct investment, accounting for 15.4% of the total.

Germany ranked second at 11.5%, followed by France at 9.4%, the United Kingdom at 9.3% and Switzerland at 5.8%.

These figures reflect the combined investment positions of the reporting countries and do not identify Cyprus’s leading individual investment sources. However, the country-level data underline the island’s strong reliance on capital originating outside the European Union.

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