Roadshow Overview
The Cyprus Film Commission recently orchestrated a three-day roadshow in London, targeting key professionals from the United Kingdom’s audiovisual sector. This high-level initiative underscored Cyprus’ ambition to position itself as a premier filming destination internationally.
Engaging the United Kingdom’s Audiovisual Community
Over the course of the event, two sessions were tailored specifically for British industry insiders, while the final day was exclusively devoted to Cypriots residing and working in the UK, hosted in collaboration with the Cypriot High Commission in London. Each session provided an in-depth presentation of Cyprus’ robust incentives programme, designed to attract both international and domestic screen productions.
Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram
Presenting Unparalleled Financial Incentives
Lefteris Eleftheriou, Chairman of the Cyprus Film Commission, led the series of events, outlining the financial advantages, practical production considerations, and eligibility criteria that define the country’s incentives scheme. Eleftheriou emphasized that the incentives programme offers one of the most generous and expeditious cash rebate payment systems in Europe, creating a competitive edge for producers.
Strong Industry Response and Strategic Growth
The response from British audiovisual professionals exceeded expectations, with particularly robust attendance at the session held at the High Commission. Established in 2017, the programme has grown in prominence, notably during the Covid-19 period, and now operates with an annual budget of €25 million, supporting more than seven international productions from the United Kingdom, France, Scandinavia, and beyond.
Fostering Domestic and International Collaboration
Central to Cyprus’ strategy is the collaboration between foreign productions and local entrepreneurs, a synergy that not only bolsters the domestic audiovisual industry but also enhances the country’s global reputation. The final session, co-organized with the Cypriots in the City business association, highlighted the critical role of the diaspora in shaping Cyprus’ economic and cultural landscape.
Looking Ahead
In his personal reflections on the roadshow, Eleftheriou noted that the concluding event—characterized by engaging discussions and thoughtful Q&A sessions—cemented Cyprus’ status as a forward-thinking destination for film and television production. This strategic initiative demonstrates the country’s commitment to fostering international partnerships and leveraging its competitive financial incentives to drive industry growth.
