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Cyprus Exports To The US: What’s At Stake As Tariffs Loom

As global trade tensions escalate, Cyprus finds itself cautiously watching the unfolding trade war spurred by US President Donald Trump’s recent tariff announcements. While Cyprus may not appear to be in the immediate firing line, the island’s exporters are not immune to the shifting winds of global economics, particularly if the US expands its tariff net to include European Union nations. The consequences could be significant for some Cypriot businesses heavily reliant on the US market.

According to data from the Cyprus Statistical Service, the total value of exports from Cyprus to the US between January and November 2024 stood at €22.7 million, weighing in at 6.7 million kilograms. Additionally, Cyprus re-exported goods to the US worth €27.1 million. Despite this relatively modest figure compared to the island’s overall export profile, these numbers hint at the broader economic ripple effect. The US does not rank among Cyprus’s top 10 export destinations, but any sudden tariff hikes would still impact certain sectors—especially those with a significant reliance on American trade.

A Diverse Export Basket, But Halloumi Leads The Way

Cyprus’ export portfolio is as varied as it is unique. From iconic halloumi cheese to more niche exports like human blood, the island offers a broad spectrum of goods. However, it’s the cheese sector, led by halloumi, that stands out. Cypriot dairy products alone accounted for over €6.4 million in exports to the US, with other prominent exports including electrical products like resistors, virgin olive oil, and even capers.

Electrical products, especially resistors, were also significant contributors, with re-exports in this category exceeding €21 million. Interestingly, human blood, though a minor player, still made its way into the data, rounding off a truly diverse range of exports to the US.

The looming tariffs cover 123 product categories, with some sectors facing more substantial consequences. Dairy, fish farming, and the electrical trade will likely feel the brunt, but industries like olive oil, coffee, and even cocoa are also at risk. In short, the scale of potential disruption depends on the product, but for businesses dependent on the US, a 25% tariff could prove costly.

Business Leaders Weigh In: Cypriot Economy Resilient, But Uncertainty Looms

To assess the broader impact of the trade war on Cyprus, Michalis Antoniou, Director-General of the Federation of Employers and Industrialists (OEB), suggests that the Cypriot economy is unlikely to face direct consequences from the US tariffs on the EU. However, he acknowledges that certain businesses with strong ties to the US market will experience challenges. Antoniou highlights that the real concern stems from the broader geopolitical instability. The ripple effects of US tariff actions, combined with regional conflicts and the potential for retaliatory tariffs from other nations, create a climate of uncertainty. For businesses operating in an increasingly volatile global economy, this unpredictability poses a significant risk, perhaps even more than the tariffs themselves.

Antoniou points out that uncertainty, paired with geopolitical unrest and the ongoing trade war, could set the stage for a global economic shift—one in which Cyprus could find itself affected despite its relatively small trade footprint. The island’s ability to weather these storms will depend on how resilient its businesses are and whether they can adapt to the evolving landscape.

As the trade war continues to unfold, Cyprus’ exporters will need to remain agile, balancing risk with opportunity in an ever-shifting global economy. The real test will be whether the island’s industries can weather the storm and continue to thrive despite the turbulence.

NERDs Replace FIRE As Young Workers Lose Confidence In Retirement

The FIRE movement promised younger workers a path to financial independence and early retirement. Now, a different group is emerging in the UK: NERDs, or the “Never Ever Retiring Demographic.”

Growing pessimism among Gen Z and millennials is driving the shift, with many questioning whether retirement will ever be financially achievable. Some are responding by reducing or abandoning pension contributions altogether.

Young Workers Are Losing Confidence In Retirement

Research from People’s Pension, a major UK workplace pension provider, found that 47% of Gen Z respondents aged 18 to 27 do not engage with their pension. Another 12%, equivalent to about 2.2 million young people, have stopped saving for retirement because they expect to work indefinitely.

Wider financial pressures are contributing to that outlook. High living costs have pushed milestones such as homeownership, marriage, having children and retirement further away for many younger workers, while inflation, layoffs and stagnant wages have added to uncertainty.

Pension Providers Face A Communication Gap

Financial pressure is only part of the problem. Young workers also say pension providers are failing to explain long-term saving in ways that feel relevant to them.

About 36% of respondents said providers do not explain retirement saving effectively. Among them, 27% said companies appear more focused on selling products than educating customers, while 16% cited complicated language and jargon.

A clear generational difference emerges in the responses. Some 29% of Gen Z respondents said providers fail to explain why pension saving matters, compared with 13% of Gen Xers and Baby Boomers. Similarly, 17% of Gen Z said providers do not use channels they engage with, versus 4% among older generations.

Clearer information could influence behavior. About 70% of Gen Z respondents said they would have started saving earlier if they had known that beginning in their 20s could potentially double their retirement pot compared with starting in their 30s. Another 63% said learning about tax relief and employer contributions motivated them to save.

“In a world where financial doom dominates pension conversations, young savers are tuning out,” said Kirsty Ross, proposition director at People’s Pension. “Our research shows they are not disengaged because they don’t care, they are disengaged because the messages aren’t working.”

Young Savers Want Simpler Tools

Progress bars and goal trackers were among the most popular tools respondents said could make pensions more relevant, cited by 31%. Another 26% wanted reassurance that they could start with small amounts, while 23% wanted examples of what people their age are doing.

Clear, bite-sized steps were cited by 22%, while 19% said light-hearted and relatable stories could make pensions more accessible.

People’s Pension has responded with Pension Drop, a campaign using social media influencers, live events and lifestyle personalities to encourage conversations about retirement saving.

“Looking back, I really wish I’d started earlier,” said Iain Stirling, comedian, TV presenter and Pension Drop ambassador. He said contributions made in someone’s 20s or 30s can make a significant difference later, while employer contributions and tax relief can increase the value of smaller payments.

Small Changes Can Improve Long-Term Saving

Stirling urged younger workers to check their pension provider, establish whether they have multiple pension pots and make sure they are contributing enough to receive the full employer match.

He also recommended increasing contributions after a pay rise or bonus, allowing workers to raise long-term savings without making a large immediate change to their spending.

For younger workers facing high living costs and uncertain career prospects, pension saving remains a difficult sell. Clearer information about employer contributions, tax relief and the long-term effect of starting early could help make retirement planning more tangible.

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