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Cyprus Exports To The US: What’s At Stake As Tariffs Loom

As global trade tensions escalate, Cyprus finds itself cautiously watching the unfolding trade war spurred by US President Donald Trump’s recent tariff announcements. While Cyprus may not appear to be in the immediate firing line, the island’s exporters are not immune to the shifting winds of global economics, particularly if the US expands its tariff net to include European Union nations. The consequences could be significant for some Cypriot businesses heavily reliant on the US market.

According to data from the Cyprus Statistical Service, the total value of exports from Cyprus to the US between January and November 2024 stood at €22.7 million, weighing in at 6.7 million kilograms. Additionally, Cyprus re-exported goods to the US worth €27.1 million. Despite this relatively modest figure compared to the island’s overall export profile, these numbers hint at the broader economic ripple effect. The US does not rank among Cyprus’s top 10 export destinations, but any sudden tariff hikes would still impact certain sectors—especially those with a significant reliance on American trade.

A Diverse Export Basket, But Halloumi Leads The Way

Cyprus’ export portfolio is as varied as it is unique. From iconic halloumi cheese to more niche exports like human blood, the island offers a broad spectrum of goods. However, it’s the cheese sector, led by halloumi, that stands out. Cypriot dairy products alone accounted for over €6.4 million in exports to the US, with other prominent exports including electrical products like resistors, virgin olive oil, and even capers.

Electrical products, especially resistors, were also significant contributors, with re-exports in this category exceeding €21 million. Interestingly, human blood, though a minor player, still made its way into the data, rounding off a truly diverse range of exports to the US.

The looming tariffs cover 123 product categories, with some sectors facing more substantial consequences. Dairy, fish farming, and the electrical trade will likely feel the brunt, but industries like olive oil, coffee, and even cocoa are also at risk. In short, the scale of potential disruption depends on the product, but for businesses dependent on the US, a 25% tariff could prove costly.

Business Leaders Weigh In: Cypriot Economy Resilient, But Uncertainty Looms

To assess the broader impact of the trade war on Cyprus, Michalis Antoniou, Director-General of the Federation of Employers and Industrialists (OEB), suggests that the Cypriot economy is unlikely to face direct consequences from the US tariffs on the EU. However, he acknowledges that certain businesses with strong ties to the US market will experience challenges. Antoniou highlights that the real concern stems from the broader geopolitical instability. The ripple effects of US tariff actions, combined with regional conflicts and the potential for retaliatory tariffs from other nations, create a climate of uncertainty. For businesses operating in an increasingly volatile global economy, this unpredictability poses a significant risk, perhaps even more than the tariffs themselves.

Antoniou points out that uncertainty, paired with geopolitical unrest and the ongoing trade war, could set the stage for a global economic shift—one in which Cyprus could find itself affected despite its relatively small trade footprint. The island’s ability to weather these storms will depend on how resilient its businesses are and whether they can adapt to the evolving landscape.

As the trade war continues to unfold, Cyprus’ exporters will need to remain agile, balancing risk with opportunity in an ever-shifting global economy. The real test will be whether the island’s industries can weather the storm and continue to thrive despite the turbulence.

Zendesk Acquires Forethought To Strengthen AI Customer Support Tools

Zendesk, a company known for customer support software, has announced the acquisition of artificial intelligence startup Forethought. The deal is expected to close by the end of March and represents another step in the growing use of AI to automate customer service operations.

Strategic Innovation In Customer Service

Forethought has been developing AI tools for customer support automation for several years. The company first gained industry recognition after winning the TechCrunch Battlefield competition in 2018, well before the widespread adoption of generative AI tools.

Since then, Forethought has expanded its customer base to include companies such as Grammarly, Airtable, Upwork and Datadog. By 2025, the platform was processing more than one billion customer interactions each month, highlighting the growing role of automation in support operations.

Pioneering Leadership And Industry Recognition

Deon Nicholas, Forethought’s co-founder and chairman, hailed the acquisition as a milestone in a recent LinkedIn post. According to Nicholas, advances in AI over the past several years have accelerated adoption across multiple industries, particularly in areas that rely heavily on customer communication and service management.

Enhancing Zendesk’s Product Portfolio

The integration of Forethought’s technology is expected to expand Zendesk’s AI capabilities across its product suite. Company executives said the acquisition could accelerate development of several planned features by more than a year. These capabilities include specialized AI agents, systems that improve automatically through usage data and more advanced voice-based customer support tools. Zendesk has previously expanded its platform through acquisitions, including companies such as Zopim and BIME Analytics, which added messaging and analytics functionality to its products.

Implications For The Future

The acquisition reflects a broader shift in the software industry toward AI-driven automation of customer service tasks. Companies are increasingly using AI systems to handle routine inquiries while human agents focus on more complex cases. Zendesk’s move highlights how enterprise software providers are investing in AI technologies to improve efficiency and scale customer support operations as demand for digital service channels continues to grow.

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