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Cyprus Explores Industrial Tourism To Expand Its Visitor Economy

Cyprus is exploring a new way to diversify its tourism offering, with factories, dairies, wineries and even quarries potentially becoming visitor attractions under plans being developed by the Nicosia Tourism Board.

Turning Production Into An Experience

The initiative aims to transform working production facilities into tourism destinations, allowing visitors to see how local products are made while discovering Cyprus’ industrial heritage. Industrial tourism is already well established in several European countries, where both active factories and historic production sites attract thousands of visitors each year.

“It is important that we begin building authentic experiences linked to the history of the country,” Sotiris Christoforou, an officer at the Nicosia Tourism Board. He added that the initiative could also help introduce younger generations to different industries and career opportunities.

A Tourism Model Built Around Local Strengths

Although Cyprus lacks large-scale heavy industry, officials believe several sectors are well suited to this type of tourism, particularly food production. Ideas under consideration include guided visits to halloumi producers, wineries, dairies, food manufacturers and ice cream factories.

Christoforou noted that Cyprus’ three major ice cream producers: Papafilippou, Heracles and Regis, have been operating since the 1950s and could offer visitors a unique perspective on the island’s industrial and cultural development.

Potential routes could also include mines, quarries and the Troodos UNESCO Global Geopark, which received UNESCO Global Geopark status in 2015.

Balancing Tourism And Industry

Opening production facilities to visitors will require careful planning. Organisers are examining issues such as health and safety, visitor management and the certification of specialised guides to ensure tourism activities do not interfere with day-to-day operations.

For participating businesses, the initiative could provide more than an additional revenue stream by strengthening brand visibility and creating closer connections with consumers.

Part Of A Wider European Project

The proposal forms part of the four-year IndusTour project, funded through the Interreg Europe programme and co-financed by the European Union.

As part of the initiative, Nicosia recently hosted the Industrial Tourism Conference: Enhancing Visitor Experiences and Promoting Local Businesses, bringing together tourism experts, researchers and public authorities from Cyprus, France, the Czech Republic, Poland, Serbia and Denmark.

According to Christoforou, the current phase focuses on analysing successful industrial tourism models across Europe to identify practices that could be adapted locally. If implemented, the initiative could broaden Cyprus’ tourism offering while giving local manufacturers a new platform to showcase their products and heritage.

Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.

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