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Cyprus Expands Export Reach At Foodex Japan 2026

Cyprus concluded its participation at Foodex Japan 2026, held from March 10 to March 13 at Tokyo Big Sight. The event forms part of ongoing efforts to strengthen the country’s position in the Japanese market.

Strategic Engagement With Global Markets

The initiative, coordinated by the Ministry of Trade in cooperation with the Cyprus Trade Centre in Tokyo, focused on presenting export-ready products to international buyers. Participation also provided market insights expected to support future export strategies, particularly in Asia, where demand for Mediterranean products continues to grow.

Showcasing Culinary Excellence

The Cyprus pavilion featured key products, including halloumi, wines, olive oils, and salt. Live cooking demonstrations highlighted product applications and targeted professionals in the HORECA sector. Tastings were used to support brand recognition and introduce Cypriot products to new audiences.

Leveraging Collaborative Platforms

Participation within the EU Pavilion increased exposure to international buyers, importers, and distributors. Coordination by the European Commission facilitated access to a broader network and supported structured promotion of Cypriot exports.

Setting The Stage For Future Expansion

Foodex Japan 2026 attracted more than 72,000 professional visitors and 2,930 exhibitors from 74 countries and regions. The scale of the event highlights its role as a key platform for global food trade and provides opportunities for Cyprus to expand its export footprint in Asia.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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