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Cyprus Economic Upsurge Fails To Benefit Lower Income Households, Paphos Chamber Chief Warns

Despite headline economic growth figures in Cyprus, a significant portion of the population remains burdened by soaring living and housing costs, according to George Mais, President of the Paphos Chamber of Commerce and Industry.

Robust Tourism And Service Sector Growth

Speaking to the Cyprus News Agency, Mais cautioned that impressive statistics can obscure underlying economic pressures. He highlighted that while the tourism and services sectors have experienced record performance—with unprecedented tourist arrivals and correspondingly higher revenues—the prosperity has not translated into tangible benefits for lower-income households.

Housing Accessibility And Mortgage Concerns

The prevailing economic narrative is marred by a critical downside: housing affordability. According to Mais, escalating home prices have rendered ownership out of reach for many, prompting an urgent call for the state to implement pragmatic affordable housing policies. Furthermore, he urged financial institutions to introduce more flexible, long-term mortgage solutions to alleviate the burden of high interest rates on first-time buyers.

Diversified Investment Amid Global Uncertainty

In addition to tourism, ongoing investments in technology, energy, and transport continue to bolster economic diversification in Cyprus. Nevertheless, Mais warned that external geopolitical tensions—from Ukraine to broader instability in the Middle East—coupled with increasing domestic fiscal pressures, are undermining overall confidence. These factors collectively pose challenges that require swift and strategic government intervention to sustain long-term growth.

Short-Form Video Unleashed: Transforming The Living Room Experience

The Mobile Origins Of A Big-Screen Revolution

Short-form vertical videos, initially designed for smartphone viewing, are increasingly gaining traction on larger screens as viewing habits continue evolving across digital platforms. YouTube said audiences now watch more than 2 billion hours of Shorts content on televisions every month, highlighting the growing role of connected TV devices in short-form video consumption. The figures reflect a broader shift in how viewers engage with mobile-first formats beyond traditional smartphone environments.

Expanding Horizons In The Living Room

According to Kurt Wilms, television has become YouTube’s fastest-growing screen category. The company said integrated recommendations and search functions on smart TV interfaces are increasingly exposing users to Shorts content, even when viewers did not originally intend to watch short-form videos. As a result, living room viewing is becoming a larger part of YouTube’s overall content ecosystem.

Innovative Adjustments For Enhanced Engagement

To support this transition, YouTube has introduced interface changes designed specifically for larger screens. Features, including side-by-side comments and expanded layouts, aim to create a more interactive viewing experience while also improving engagement opportunities for creators. Sarah Ali said the updated viewing experience is intended to help creators expand audience reach across global markets and connected devices.

The Convergence Of Audio And Visual Media

Growth in living room consumption is also extending beyond short-form video into podcasting and long-form creator content. YouTube reported that viewers spent more than 700 million hours watching podcasts on living room devices during 2025, up from 400 million hours the previous year. At the same time, streaming platforms including Netflix are increasing investments in video podcasts and creator-led programming through partnerships with companies such as iHeartMedia, Barstool Sports and Spotify. The trend reflects a broader convergence between mobile-first content formats, streaming television and creator-driven media ecosystems.

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