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Cyprus Economic Growth Outlook: 3.5% Expansion in 2025 With Steady Development in 2026

New projections for the Cyprus economy indicate a growth rate of 3.5% in 2025, slightly down from 3.9% in 2024, with expectations of stabilization throughout 2026. These figures, revised upward by 0.3 and 0.2 percentage points respectively compared to the July outlook, reflect a marked improvement in both domestic and international economic conditions.

Positive Developments And Improved Outlook

Domestically, a marked easing of inflation, strengthened economic confidence, and increased new loans driven by lower interest rates are contributing robustly to economic dynamics. Internationally, reduced trade uncertainty and decreased market volatility in the third quarter of 2025 further bolster growth prospects compared to the previous quarter.

Risks To Lower Growth

Despite these optimistic projections, significant downward risks persist. The external environment remains a concern as key trading partners may experience slower-than-expected growth amid subdued confidence indicators. Additionally, upward pressures on public spending, extreme weather events linked to climate change, and escalating geopolitical tensions could potentially impede economic momentum in Cyprus.

Inflation: Decline In 2025, Recovery In 2026

According to the Consumer Price Index, inflation is projected to decline to 0.3% in 2025, down from 1.8% in 2024, before rebounding to 2.0% in 2026. The downward revision for 2025, decreased by 0.7 percentage points compared to the July forecast, is attributed to lower inflation rates in the third quarter and a drop in international oil prices. In contrast, the upward revision for 2026 (+0.5 percentage points) is tied to the country’s strong economic performance during the initial three quarters of 2025, as reflected in quarterly and monthly data.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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