Breaking news

Cyprus Can’t Weatherproof Its Economy With Halloumi Alone

As global markets brace for the ripple effects of U.S. tariffs and escalating trade tensions, Cyprus remains curiously optimistic, reacting more to the potential price of halloumi in Manhattan than to the deeper structural vulnerabilities exposed by this moment. The real problem isn’t Trump’s tariffs. It’s Cyprus’s chronic habit of planning for perpetual sunshine in a world where economic storms are increasingly common.

The Halloumi Distraction

When news broke of Trump’s 10% tariffs, the public conversation in Cyprus largely revolved around dairy. Will halloumi cost more in the U.S.? Will Americans still buy it? Yes, a €10 million slice of the halloumi export pie may be at risk—but that accounts for just 3% of total global halloumi sales, which topped €324 million last year. In real terms, a $2 uptick on a $12 block of halloumi barely moves the needle.

Salt, olive oil, and even sugar were also dragged into the drama. But while tariffs may raise prices at the margins, they’re not about to send Cyprus’s economy into a tailspin. The danger lies elsewhere: in a local policy mindset that’s still banking on uninterrupted growth.

Budgeting For The Boom, Ignoring The Bust

Just weeks before these tariffs made headlines, Cyprus’ Parliament voted to lift a longstanding freeze on public and semi-public sector hiring—a move initiated well before global markets showed signs of turbulence. The argument? Cyprus was financially strong enough to afford it.

But that logic only works if you assume the good times will last. Now, with a fresh wave of global economic uncertainty taking shape, the government is still pushing forward with policies designed for prosperity, not resilience. That’s a gamble—and history suggests it’s not one Cyprus can afford to keep making.

Public sector wage hikes and expanded hiring may look like progress on paper, but they risk dragging the country backward if another global downturn hits. Private sector workers, after all, are the ones who’ve repeatedly borne the brunt of past crises. They’re first to lose, last to recover—and often forgotten when the next wave of government spending begins.

A Three-Month Wake-Up Call

The 90-day buffer before the full force of U.S. tariffs kicks in offers Cyprus a rare gift: time. Time to think, plan, and pivot. Rather than react to each new headline, the country has a window to develop a forward-looking strategy—one built on economic realism, not optimism.

This doesn’t mean panicking or slashing public programs. It means balancing ambition with prudence, ensuring that future decisions reflect both the potential of growth and the reality of risk.

The Real Threat To Halloumi

Ironically, while the U.S. tariffs made noise, the louder alarm is coming from Brussels. The EU’s Protected Designation of Origin (PDO) status for halloumi could have devastating consequences if enforced without compromise. A new regulation requiring at least 51% of all halloumi to be made from goat or sheep’s milk by 2029 threatens up to 60% of exports, according to Cyprus’ dairy producers’ association.

Unlike the marginal impact of U.S. tariffs, the PDO rules could dismantle a €324 million export engine and put over 15,000 jobs at risk. The government is aware and has introduced a digital system to track milk sourcing and meet existing quotas. But compliance with the future standard is logistically improbable, given local supply constraints.

A committee chaired by Chamber of Commerce head Stavros Stavrou is now lobbying for a more realistic compromise. If Brussels won’t budge, Cyprus may be forced to amend the PDO file itself—or risk losing the international market that’s been built over decades.

Conclusion: Prepare Smarter, Not Louder

Cyprus’ economic vulnerabilities go beyond tariffs or dairy quotas. What’s missing is a mindset shift—from reactive firefighting to proactive planning. Tariffs are temporary. Trade wars may fade. But unless Cyprus stops anchoring its policies to good times and “what ifs,” it will remain unprepared for the economic realities of tomorrow.

Halloumi deserves protection. But so does the broader economy. And that starts with treating global signals—like Trump’s tariffs—not as passing headlines, but as warning shots.

Cyprus doesn’t need to panic. But it does need to be prepared. Because in today’s world, having an umbrella isn’t pessimism—it’s just smart policy.

Modernizing Cyprus SMEs: Investment Initiatives Drive Competitive Excellence

SMEs: The Backbone Of Cyprus’ Economy

Small and medium-sized enterprises (SMEs) remain a central pillar of Cyprus’ economy, supporting employment, innovation and local production networks. Their long-term competitiveness increasingly depends on access to modern technologies, operational upgrades and targeted investment that improves efficiency and productivity.

The Thalia Initiative: A Strategic Investment Framework

The Thalia 2021–2027 Program plays a key role in supporting this transition. The initiative provides financial assistance to both new and established SMEs, particularly in manufacturing and selected economic sectors, helping businesses modernize infrastructure, upgrade technology and improve production capacity. With a total budget of €50 million and co-financing from the European Union, the program aims to strengthen competitiveness while encouraging entrepreneurship and job creation.

Case Study: Pivo Microbrewery’s Production Revolution

Pivo Microbrewery illustrates how targeted investment can accelerate growth. Before receiving funding, co-owner Thanasis Poluneikis identified limited production capacity as a major obstacle to meeting rising demand. The introduction of modern machinery and updated technology has significantly improved production processes. According to Poluneikis, the new equipment has increased precision and consistency in quality control, helping maintain product freshness and standards throughout distribution. The upgrades also allowed the company to expand production and develop new partnerships, supporting broader market reach.

Enhancing Product Offerings: The Vanilla Aroma Bakery Experience

Vanilla Aroma Bakery represents another example of modernization through investment support. Owner Giannis Toumpas used the funding framework to upgrade both the facility layout and production equipment. The improvements have accelerated operations and increased efficiency, enabling the bakery to refine existing products while introducing new offerings. These changes have strengthened customer experience and reinforced the brand’s position in a competitive market where quality and presentation remain key differentiators.

Financial Support As A Catalyst For Growth

These examples highlight the role of the Thalia Initiative as a financing tool that translates investment into measurable business development. By supporting equipment upgrades, technology adoption and infrastructure improvements, the program contributes to the long-term sustainability of SMEs, encourages innovation and supports job creation. The continued modernization of small and medium-sized enterprises is helping build a more resilient and competitive business environment that supports broader economic growth in Cyprus.

Pivo Microbrewery
Pivo Microbrewery modernizes its production line to meet growing demand.
Vanilla Aroma Bakery
Vanilla Aroma Bakery enhances operational efficiency through technological upgrades.
Financial support transforming local SMEs.

Uol
eCredo
Aretilaw firm
The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter