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Cyprus Bets On Renewable Hydrogen: A Measured Strategy For Decarbonizing Transport

Cyprus is eyeing renewable hydrogen as a key fuel alternative to drive its transport sector’s decarbonization—a critical move in its broader journey toward climate neutrality. The National Hydrogen Strategy, crafted by the Energy Service of the Ministry of Energy, Commerce, and Industry, lays out a comprehensive framework for hydrogen production and utilization, drawing on international, European, and national insights.

A Strategic Pivot For Hard-to-Electrify Sectors

The strategy identifies renewable hydrogen as the preferred option for vehicles where electrification falls short—such as buses and trucks. “Hydrogen is the answer for sectors where direct electrification isn’t economically or energetically viable,” the report notes. For Cyprus, a small and relatively isolated energy system with limited industrial infrastructure, this conservative approach is deemed the most realistic pathway through 2030.

Challenges And Infrastructure Hurdles

The report doesn’t shy away from the tough realities. Significant challenges hamper widespread hydrogen adoption:

  • Water Scarcity: Green hydrogen production via electrolysis requires abundant clean water—a resource in short supply on the island.
  • Lack of Existing Infrastructure: With no current natural gas networks or adapted pipelines, every new hydrogen transport and storage system must be built from scratch, driving up costs and elongating project timelines.

Such hurdles underscore why the strategy opts for a measured rollout, focusing on targeted applications rather than broad-scale penetration.

Two Scenarios For A Hydrogen Future

The strategy outlines two scenarios:

  • Conservative Scenario: Predicts minimal hydrogen adoption by 2030, aligning with Cyprus’ current infrastructure and energy demands.
  • Ambitious Scenario: Envisions hydrogen as a cornerstone of the decarbonization effort, with aggressive investments driving its integration across multiple sectors. However, given the island’s limitations, the conservative scenario is viewed as the more feasible near-term path.

A Comprehensive National And European Context

The National Hydrogen Strategy isn’t developed in isolation. It reflects European trends and aligns with the European Commission’s strategic roadmap, which sets ambitious targets for hydrogen production and use by 2050. Moreover, the REPowerEU initiative—through its “Hydrogen Accelerator” action—aims to bolster energy security and hasten the transition to clean energy across the continent.

At the national level, the strategy prioritizes the transport sector, with an action plan for 2025-2030 built around three key pillars:

  1. Legislative Framework: Establishing comprehensive regulations for hydrogen production and use in transportation.
  2. Stakeholder Engagement and Education: Promoting broad awareness and specialized training programs.
  3. Gradual Integration in Transport: Incrementally incorporating hydrogen-powered buses and trucks into the fleet by 2030, as outlined in the National Energy and Climate Plan (ΕΣΕΚ).

Looking Ahead: A Gradual, Sustainable Rollout

According to the strategy, focusing on specialized, high-impact applications where hydrogen offers distinct advantages allows Cyprus to develop this technology gradually—without imposing excessive financial or resource burdens. “By targeting sectors where direct electrification isn’t effective, we can harness hydrogen’s unique benefits and integrate it sustainably,” the report explains.

The strategy thus presents a balanced, data-driven approach that considers international trends, European ambitions, and the unique realities of Cyprus’ energy system. As the country continues to weigh its options, renewable hydrogen stands out as a promising, if measured, path toward a low-carbon future.

Mobile Apps Surpass Games Globally In 2025 As AI Fuels Unprecedented Growth

In a landmark shift for the mobile industry, 2025 marked the first year that global consumer spending on non-game mobile apps exceeded that of mobile games. Market intelligence firm Sensor Tower reported in their annual State of Mobile report that worldwide spending on apps reached approximately $85 billion, a 21% increase year-over-year and nearly 2.8 times higher than five years ago.

Generative AI Drives Revenue And User Engagement

The rapid ascendance of generative AI has been a major catalyst in this growth. Revenue from in-app purchases in the generative AI category more than tripled in 2025 to exceed $5 billion, while downloads doubled to 3.8 billion. Leading the charge were AI assistants, with top performers including OpenAI’s ChatGPT, Google Gemini, and DeepSeek. Notably, ChatGPT generated $3.4 billion in global in-app purchase revenue, underscoring its critical role in reshaping consumer behavior.

Surge In Engagement And Session Metrics

Consumer engagement reached new heights, with users spending 48 billion hours in generative AI apps—3.6 times more than in 2024 and 10 times the volume of 2023. Session volume surpassed one trillion, indicating that existing users were deepening their interaction with these apps at a rate that outpaced new downloads. This intense engagement is reflective of how seamlessly AI is integrating into everyday mobile activities.

Big Tech Intensifies The AI Battle

Big technology players, including Google, Microsoft, and X, have significantly ramped up their investments in AI assistants to compete with ChatGPT. Their concerted efforts have led to rapid advancements in coding assistance, content generation, and multimedia capabilities. Recent upgrades such as ChatGPT’s GPT-4o image generation model and Google’s Nano Banana exemplify the transformative improvements that are driving consumer adoption.

Consolidation And Expansion In The AI Space

Among the top AI publishers, OpenAI and DeepSeek commanded nearly 50% of global downloads—a substantial increase from 21% in 2024. Concurrently, big tech publishers grew their market share from 14% to nearly 30%, effectively crowding out early ChatGPT alternatives. In addition to AI assistants, other innovative apps, including AI music generation by Suno, ByteDance’s text-to-video solution Jimeng AI, and companion apps such as Character.ai and PolyBuzz, contributed to the expanding AI ecosystem.

Mobile: The Key Connector To Generative AI Services

Sensor Tower’s report underscores the critical role of mobile platforms in mobilizing access to generative AI. In the United States alone, the total audience for AI assistants topped 200 million by year-end, with more than half (110 million) relying exclusively on mobile devices. This stark contrast to the 13 million mobile-only users in 2024 highlights a significant shift in consumer preferences and the increasing indispensability of mobile applications as conduits for innovative AI technologies.

Diverse Revenue Streams Beyond AI

While AI was the dominant revenue driver, the report also notes robust contributions from social media, video streaming, and productivity apps. In particular, social media apps commanded an average of 90 minutes of daily user engagement, culminating in nearly 2.5 trillion hours spent globally—a 5% year-over-year increase. This diversity in revenue streams underscores the resilience and dynamism inherent in the mobile app ecosystem.

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