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Cyprus Bets On Renewable Hydrogen: A Measured Strategy For Decarbonizing Transport

Cyprus is eyeing renewable hydrogen as a key fuel alternative to drive its transport sector’s decarbonization—a critical move in its broader journey toward climate neutrality. The National Hydrogen Strategy, crafted by the Energy Service of the Ministry of Energy, Commerce, and Industry, lays out a comprehensive framework for hydrogen production and utilization, drawing on international, European, and national insights.

A Strategic Pivot For Hard-to-Electrify Sectors

The strategy identifies renewable hydrogen as the preferred option for vehicles where electrification falls short—such as buses and trucks. “Hydrogen is the answer for sectors where direct electrification isn’t economically or energetically viable,” the report notes. For Cyprus, a small and relatively isolated energy system with limited industrial infrastructure, this conservative approach is deemed the most realistic pathway through 2030.

Challenges And Infrastructure Hurdles

The report doesn’t shy away from the tough realities. Significant challenges hamper widespread hydrogen adoption:

  • Water Scarcity: Green hydrogen production via electrolysis requires abundant clean water—a resource in short supply on the island.
  • Lack of Existing Infrastructure: With no current natural gas networks or adapted pipelines, every new hydrogen transport and storage system must be built from scratch, driving up costs and elongating project timelines.

Such hurdles underscore why the strategy opts for a measured rollout, focusing on targeted applications rather than broad-scale penetration.

Two Scenarios For A Hydrogen Future

The strategy outlines two scenarios:

  • Conservative Scenario: Predicts minimal hydrogen adoption by 2030, aligning with Cyprus’ current infrastructure and energy demands.
  • Ambitious Scenario: Envisions hydrogen as a cornerstone of the decarbonization effort, with aggressive investments driving its integration across multiple sectors. However, given the island’s limitations, the conservative scenario is viewed as the more feasible near-term path.

A Comprehensive National And European Context

The National Hydrogen Strategy isn’t developed in isolation. It reflects European trends and aligns with the European Commission’s strategic roadmap, which sets ambitious targets for hydrogen production and use by 2050. Moreover, the REPowerEU initiative—through its “Hydrogen Accelerator” action—aims to bolster energy security and hasten the transition to clean energy across the continent.

At the national level, the strategy prioritizes the transport sector, with an action plan for 2025-2030 built around three key pillars:

  1. Legislative Framework: Establishing comprehensive regulations for hydrogen production and use in transportation.
  2. Stakeholder Engagement and Education: Promoting broad awareness and specialized training programs.
  3. Gradual Integration in Transport: Incrementally incorporating hydrogen-powered buses and trucks into the fleet by 2030, as outlined in the National Energy and Climate Plan (ΕΣΕΚ).

Looking Ahead: A Gradual, Sustainable Rollout

According to the strategy, focusing on specialized, high-impact applications where hydrogen offers distinct advantages allows Cyprus to develop this technology gradually—without imposing excessive financial or resource burdens. “By targeting sectors where direct electrification isn’t effective, we can harness hydrogen’s unique benefits and integrate it sustainably,” the report explains.

The strategy thus presents a balanced, data-driven approach that considers international trends, European ambitions, and the unique realities of Cyprus’ energy system. As the country continues to weigh its options, renewable hydrogen stands out as a promising, if measured, path toward a low-carbon future.

Zendesk Acquires Forethought To Strengthen AI Customer Support Tools

Zendesk, a company known for customer support software, has announced the acquisition of artificial intelligence startup Forethought. The deal is expected to close by the end of March and represents another step in the growing use of AI to automate customer service operations.

Strategic Innovation In Customer Service

Forethought has been developing AI tools for customer support automation for several years. The company first gained industry recognition after winning the TechCrunch Battlefield competition in 2018, well before the widespread adoption of generative AI tools.

Since then, Forethought has expanded its customer base to include companies such as Grammarly, Airtable, Upwork and Datadog. By 2025, the platform was processing more than one billion customer interactions each month, highlighting the growing role of automation in support operations.

Pioneering Leadership And Industry Recognition

Deon Nicholas, Forethought’s co-founder and chairman, hailed the acquisition as a milestone in a recent LinkedIn post. According to Nicholas, advances in AI over the past several years have accelerated adoption across multiple industries, particularly in areas that rely heavily on customer communication and service management.

Enhancing Zendesk’s Product Portfolio

The integration of Forethought’s technology is expected to expand Zendesk’s AI capabilities across its product suite. Company executives said the acquisition could accelerate development of several planned features by more than a year. These capabilities include specialized AI agents, systems that improve automatically through usage data and more advanced voice-based customer support tools. Zendesk has previously expanded its platform through acquisitions, including companies such as Zopim and BIME Analytics, which added messaging and analytics functionality to its products.

Implications For The Future

The acquisition reflects a broader shift in the software industry toward AI-driven automation of customer service tasks. Companies are increasingly using AI systems to handle routine inquiries while human agents focus on more complex cases. Zendesk’s move highlights how enterprise software providers are investing in AI technologies to improve efficiency and scale customer support operations as demand for digital service channels continues to grow.

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