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Cyprus Beer Exports Slide 24.2% In June 2025 Amid Market Shifts

Industry Overview And Key Figures

Data from the Statistical Service, Cyprus (Cystat), reveals a significant decline in beer exports from local factories in June 2025. Exports dropped to 245,087 litres, representing a 24.2% decrease from 323,278 litres recorded in June 2024. In contrast, domestic consumption experienced a modest increase of 1.5%, reaching 4,601,840 litres. These trends contributed to an overall slight contraction in total beer deliveries, which fell by 0.2% year on year to 4,846,927 litres.

Comparative Analysis With The Previous Month

May 2025 presented a markedly different scenario. During that month, beer exports surged by 83.9% to 381,641 litres, while domestic consumption fell by 8% to 4,115,967 litres. The net effect was a 4% year-over-year decrease in total deliveries, with figures amounting to 4,497,608 litres in May 2025. This stark contrast underscores a volatile market dynamic that warrants close attention from industry stakeholders.

Market Implications And Future Outlook

The data highlights a shift in market trends, with significant fluctuations in export performance juxtaposed against stable domestic consumption. Such variance suggests that external market conditions or changes in export strategies might be influencing factors. For investors and industry analysts, this divergence provides critical insights into the evolving landscape of Cyprus’ beer production and distribution sectors.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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