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Cyprus Banking Sector: Unprecedented Liquidity And Strength Amid Economic Recovery

Record Liquidity Levels Signal Market Confidence

The banking system in Cyprus has reached historic levels of liquidity, with excess deposits surpassing loans by €30.8 billion in October 2025. According to the Central Bank of Cyprus (CBN), total deposits hit €57.6 billion while loans remained at €26.8 billion, marking the highest liquidity surplus recorded since 2007.

Historical Trends and Market Resilience

From a turnaround in 2013—when loans exceeded deposits by approximately €17 billion—the sector has experienced a significant shift. Confidence began to stabilize as early as April 2018, when deposits first outpaced loans by €1.9 billion, with the surplus increasing to €8.7 billion by year’s end. Subsequent years have seen this gap widen steadily, reaching €30.5 billion in 2024, fueled by robust corporate and household savings. Noteworthy is the record €12.5 billion in corporate deposits reported in August 2025, reinforcing the system’s resilience.

Strong Liquidity Coverage and Stability in the European Context

Cypriot banks not only report impressive liquidity metrics but also maintain some of the highest liquidity coverage ratios in the European Union. Currently at 335 percent—well above the regulatory minimum of 100 percent—these figures echo the positive reviews from recent analyses of both Cypriot and European banks. August’s review has highlighted these strengths, while institutions like Bank of Cyprus have shown continuous improvement, with their Group LCR reaching 313 percent in September 2025.

Liquidity Allocation and Economic Implications

Despite the robust figures, there is an ongoing debate regarding the deployment of this surplus liquidity. Some analysts argue that a significant portion remains parked with the European Central Bank rather than being allocated to new lending initiatives. This observation raises important considerations about the role of the banking sector in fueling real economic growth.

Global Interest and Future Outlook

The combination of strong deposit growth, high solvency, and historic liquidity levels has cemented confidence in Cyprus’ banking system. Renewed international interest, as noted in recent coverage, underscores the market’s trust in the island’s financial stability. This evolving scenario presents both opportunities and challenges, as market participants and regulators navigate the balance between preserving liquidity and promoting sustainable lending practices.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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