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Cyprus Backs Greece’s Tourism Bid Amid New EU Synergies

Deputy Minister of Tourism Kostas Koumis met with Greek Tourism Minister Olga Kefalogianni in Athens on 24 February, marking a pivotal step in strengthening regional tourism cooperation. In a focused discussion on enhancing bilateral and multilateral coordination, Kefalogianni secured Cyprus’ support for Greece’s dual bid at the World Tourism Organization—for the roles of Secretary General and Executive Board member.

With the upcoming Cypriot Presidency of the Council of the EU on the horizon, both sides seized the opportunity to explore synergistic partnerships. They delved into shared priorities, such as sustainable tourism development and innovative approaches to mitigate climate change impacts on the industry. The two countries agreed to establish a bilateral cooperation committee to cement these initiatives.

Highlighting further collaborative potential, Koumis expressed Cyprus’ strong interest in partnering with the Observatory for Coastal and Marine Tourism in the Mediterranean—a forward-thinking initiative spearheaded by Greece. This move underscores a mutual commitment to advancing tourism in a rapidly evolving global landscape.

Cyprus Records 3.1M Guest Nights In Q3 2025

Cyprus recorded 3.1 million guest nights in short-term rental accommodation in the third quarter of 2025, according to Eurostat. The data reflect bookings made through online platforms.

Record Performance In Q3 2025

Between July and September 2025, guest nights reached 3,104,502 across platforms, including Airbnb, Booking.com, and Expedia. The volume highlights the role of digital booking platforms in Cyprus’s tourism sector.

Continental Trends Bolstering Digital Tourism

Across the EU, short-term rental activity also increased. In the fourth quarter of 2025, total guest nights reached 172.30 million, up 10.90% compared to the same period in 2024 and 30.20% higher than in 2023. For the full year, online platforms accounted for 951.60 million nights in 2025, representing an increase of 11.40% year on year and 32.40% compared to 2023.

Regional Destinations And Competitive Dynamics

Tourism activity remains concentrated in southern European regions. Croatia’s Jadranska Hrvatska recorded 27.70 million guest nights, followed by Spain’s Andalucia with 19.50 million and France’s Provence-Alpes-Côte d’Azur with 16.90 million. Cyprus is not among the top 20 EU regions by volume, though its figures remain notable relative to its size.

Economic Implications And Forward Outlook

Tourism continues to play a key role in Cyprus’s economy, with online platforms accounting for a growing share of bookings. Eurostat data indicate continued expansion in digital tourism, with implications for policy planning and investment across the sector.

 

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