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Cyprus And Serbia Sign Landmark Tourism Partnership Agreement

Historic Collaboration In Tourism

Cyprus and Serbia are preparing to strengthen tourism cooperation through a new Memorandum of Cooperation. The agreement comes as Cyprus is set to participate as the honoured country at Sajam Turizma 2026 in Belgrade, marking a first for the island at the event.

Strengthening Diplomatic And Economic Ties

Deputy Minister of Tourism Kostas Koumis confirmed that the memorandum will be signed in Cyprus in the coming months in the presence of Serbian Tourism Minister Husein Memic. The initiative follows discussions between President Nikos Christodoulides and Serbian President Aleksandar Vucic during a recent meeting in Belgrade. The agreement is expected to support closer cooperation and expand tourism opportunities between the two countries.

Showcasing Innovation At Sajam Turizma 2026

Sajam Turizma is one of the key tourism exhibitions in the Balkans, attracting industry professionals and regional markets. Cyprus presented an updated tourism pavilion featuring digital video wall technology and visual elements highlighting the island’s culture, traditions and natural landscapes. The presentation focused on strengthening destination visibility and reinforcing Cyprus’ positioning in the Serbian market.

Strategic Economic Growth And Future Opportunities

Serbia continues to grow as a source market for Cyprus tourism. According to Koumis, arrivals from Serbia reached approximately 63,000 in 2025, representing a 57% increase compared to previous years. Discussions also covered sports tourism, including meetings with Serbian Sports Minister Zoran Gajic, as well as cooperation with Air Serbia and other industry stakeholders aimed at sustaining connectivity and market growth.

Looking Ahead

Both countries aim to build on existing momentum through closer institutional cooperation and targeted tourism initiatives. The planned memorandum is expected to support long-term collaboration and further strengthen tourism flows between Cyprus and Serbia.

EU Services Production Grows As Information And Communication Lead

Services production continued to expand across the European Union in August 2026, with information and communication recording the strongest annual growth. However, performance varied significantly between industries and member states, while Cyprus reported a mixed picture, with business services expanding and hospitality-related activities declining.

Information And Communication Leads Sector Growth

Compared with August 2025, services production increased by 5.9% in the euro area and 5.8% across the EU in information and communication. Transportation and storage also recorded growth, rising by 2.1% and 1.9%, respectively.

Real estate activities increased by 1.6% in the euro area and 1.1% in the EU. Professional, scientific and technical activities grew by 1% in both areas, while administrative and support services advanced by 1.1% and 1.3%.

Accommodation and food services was the only major sector to record an annual decline, falling by 0.1% in both the euro area and the EU.

The monthly figures were more mixed. Information and communication remained the strongest performer, increasing by 1.2% in the euro area and 1% across the EU. Real estate activities rose by 0.4% and 0.9%, respectively, while transportation and storage edged up 0.1% in the euro area but declined by 0.2% in the EU.

Administrative and support services recorded modest gains of 0.2% in the euro area and 0.1% in the EU. Accommodation and food services fell by 0.3% and 0.4%, while professional, scientific and technical activities declined by 0.8% and 0.9%, respectively.

Slovakia And Greece Record Strongest Annual Growth

Romania recorded the largest monthly increase in services production, at 5.2%, followed by Malta at 1.8% and Portugal at 1.7%. Luxembourg experienced the steepest decline, with output falling by 5.1%, followed by Bulgaria at 2.3% and Denmark at 1.9%.

On an annual basis, Slovakia led with growth of 10%, followed by Greece at 9.3% and Malta at 7.5%. Hungary recorded the weakest performance, with services production declining by 5.6%. Denmark fell by 5.3%, while Italy recorded a smaller decrease of 0.3%.

Cyprus Sees Growth In Business Services But Weakness In Hospitality

Cyprus’ latest figures show a similar divide between expanding business services and weaker hospitality-related activities. According to the Statistical Service of Cyprus (Cystat), professional, scientific and technical activities recorded the strongest annual growth among the covered sectors in the second quarter of 2026, increasing by 3.4%.

Transportation and storage and information and communication both grew by 2.1%, while real estate activities rose by 1.6%. In contrast, accommodation and food services declined by 3.1% year on year, and administrative and support services fell by 2.2%.

First-half results were more favourable for several sectors. Between January and June, professional, scientific and technical activities grew by 3.5%, transportation and storage by 2.8%, real estate by 2.1% and information and communication by 1.3%.

Nevertheless, administrative and support services contracted by 1% over the six-month period, while accommodation and food services declined by 0.7%.

How Cyprus’ Figures Differ From Eurostat’s Data

The Eurostat and Cystat figures measure different aspects of economic activity and are not directly comparable. Eurostat’s services production index tracks changes in the volume of output, whereas Cystat’s Turnover Value Index for Services and Transport measures the value of sales at current prices.

The reporting periods also differ: Eurostat’s figures cover August, while the cited Cypriot data relate to the second quarter and first half of 2026.

Cystat transmits services production data to Eurostat but does not yet publish a separate national production index. Turnover figures therefore remain the main publicly available national indicator for the sector.

Taken together, the data point to continued growth in several of Cyprus’ business-oriented services, alongside persistent pressure on accommodation, food and administrative support activities.

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