Breaking news

Cyprus And Serbia Sign Landmark Tourism Partnership Agreement

Historic Collaboration In Tourism

Cyprus and Serbia are preparing to strengthen tourism cooperation through a new Memorandum of Cooperation. The agreement comes as Cyprus is set to participate as the honoured country at Sajam Turizma 2026 in Belgrade, marking a first for the island at the event.

Strengthening Diplomatic And Economic Ties

Deputy Minister of Tourism Kostas Koumis confirmed that the memorandum will be signed in Cyprus in the coming months in the presence of Serbian Tourism Minister Husein Memic. The initiative follows discussions between President Nikos Christodoulides and Serbian President Aleksandar Vucic during a recent meeting in Belgrade. The agreement is expected to support closer cooperation and expand tourism opportunities between the two countries.

Showcasing Innovation At Sajam Turizma 2026

Sajam Turizma is one of the key tourism exhibitions in the Balkans, attracting industry professionals and regional markets. Cyprus presented an updated tourism pavilion featuring digital video wall technology and visual elements highlighting the island’s culture, traditions and natural landscapes. The presentation focused on strengthening destination visibility and reinforcing Cyprus’ positioning in the Serbian market.

Strategic Economic Growth And Future Opportunities

Serbia continues to grow as a source market for Cyprus tourism. According to Koumis, arrivals from Serbia reached approximately 63,000 in 2025, representing a 57% increase compared to previous years. Discussions also covered sports tourism, including meetings with Serbian Sports Minister Zoran Gajic, as well as cooperation with Air Serbia and other industry stakeholders aimed at sustaining connectivity and market growth.

Looking Ahead

Both countries aim to build on existing momentum through closer institutional cooperation and targeted tourism initiatives. The planned memorandum is expected to support long-term collaboration and further strengthen tourism flows between Cyprus and Serbia.

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

Aretilaw firm
Uol
eCredo
The Future Forbes Realty Global Properties

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter