Historic Collaboration In Tourism
Cyprus and Serbia are preparing to strengthen tourism cooperation through a new Memorandum of Cooperation. The agreement comes as Cyprus is set to participate as the honoured country at Sajam Turizma 2026 in Belgrade, marking a first for the island at the event.
Strengthening Diplomatic And Economic Ties
Deputy Minister of Tourism Kostas Koumis confirmed that the memorandum will be signed in Cyprus in the coming months in the presence of Serbian Tourism Minister Husein Memic. The initiative follows discussions between President Nikos Christodoulides and Serbian President Aleksandar Vucic during a recent meeting in Belgrade. The agreement is expected to support closer cooperation and expand tourism opportunities between the two countries.
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Showcasing Innovation At Sajam Turizma 2026
Sajam Turizma is one of the key tourism exhibitions in the Balkans, attracting industry professionals and regional markets. Cyprus presented an updated tourism pavilion featuring digital video wall technology and visual elements highlighting the island’s culture, traditions and natural landscapes. The presentation focused on strengthening destination visibility and reinforcing Cyprus’ positioning in the Serbian market.
Strategic Economic Growth And Future Opportunities
Serbia continues to grow as a source market for Cyprus tourism. According to Koumis, arrivals from Serbia reached approximately 63,000 in 2025, representing a 57% increase compared to previous years. Discussions also covered sports tourism, including meetings with Serbian Sports Minister Zoran Gajic, as well as cooperation with Air Serbia and other industry stakeholders aimed at sustaining connectivity and market growth.
Looking Ahead
Both countries aim to build on existing momentum through closer institutional cooperation and targeted tourism initiatives. The planned memorandum is expected to support long-term collaboration and further strengthen tourism flows between Cyprus and Serbia.







