Cyprus And Saudi Arabia Forge Strategic Tourism Partnership

by THEFUTURE.TEAM

November 15, 2025

Cyprus and Saudi Arabia have formalized a strategic accord to enhance their tourism sectors through a Memorandum of Understanding signed during the official visit of Cyprus Deputy Minister of Tourism, Kostas Koumis, in Riyadh. The pact, endorsed by Saudi Minister of Tourism Ahmed Al Khateeb, marks the onset of a renewed phase of high-level cooperation between the two nations.

Focus On Sustainable Development And Technological Integration

The agreement underscores a commitment to sustainable tourism growth, comprehensive knowledge exchange, and enhanced cooperation in tourism education and technology. Both sides will undertake joint initiatives to implement strategic actions on national and global fronts, setting a robust framework for future endeavors.

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Strategic Engagement At The UN Tourism Assembly

During his itinerary, Mr. Koumis attended the 26th UN Tourism Assembly, where the ratification of Shaikha Al Nowais as the new Secretary General was celebrated. In addition, his meetings with Saudi officials and international delegates reinforced the mutual intent to expand the reach of their tourism offerings and cultivate strategic partnerships.

Emerging Markets And Cross-Border Opportunities

Characterizing Saudi Arabia as an emerging and promising market, the Deputy Minister highlighted its robust economy and burgeoning outbound tourism sector, positioning the Kingdom as a future powerhouse for attracting European tourists. This perspective aligns with Cyprus’s continuous upward trajectory in visitor numbers.

Expanding Economic And Tourism Horizons

Mr. Koumis stressed the strategic importance of nurturing closer ties with neighboring markets by deepening the presence of Saudi tourism within Cyprus. He expressed optimism that increased travel between the two countries, bolstered by Saudi Arabia’s long-term strategic tourism plan, would foster broader economic collaboration. His discussions with Saudi Deputy Minister of Investment, Yousef Almubarak, further highlighted the interconnection between economic and tourism developments.

Looking Ahead

Extensive briefings with Saudi media and targeted consultations with key stakeholders underline a clear roadmap for future collaboration. As Cyprus and Saudi Arabia continue to build on this momentum, their partnership is poised to drive significant long-term growth in the global tourism arena, setting an example of strategic international cooperation.

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Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

by News Editor

August 17, 2026

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

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IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.

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