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Cyprus And Saudi Arabia Forge Strategic Partnership In Tourism

Cyprus and Saudi Arabia have ushered in a new era of tourism collaboration, as recent developments at the UN Tourism General Assembly in Riyadh underline a forward-looking agenda for the global industry. The event concluded with the adoption of the Riyadh Declaration on the Future of Tourism, a transformative blueprint designed to guide global cooperation over the next 50 years.

Strengthening Bilateral Commitments

During a high-level official visit, Deputy Minister of Tourism Kostas Koumis of Cyprus co-signed a memorandum of understanding with Saudi Tourism Minister Ahmed Al Khateeb (Saudi Ministry of Tourism). The agreement is set to deepen cooperation in critical areas such as sustainable practices, technology deployment, tourism education, and knowledge exchange, thereby reinforcing the strategic alignment between the two nations at a pivotal moment in the industry.

A Global Roadmap For Innovation And Sustainability

The assembly also witnessed a historic appointment with Shaikha Nasser Al Nowais being named the next Secretary-General of UN Tourism, making her the first woman and the first representative from the Gulf Cooperation Council (UNWTO) to head the organization starting in 2026. The Riyadh Declaration outlines a shared vision emphasizing sustainability, inclusivity, digital transformation, and AI-powered innovation, with a strong focus on empowering local communities and preserving cultural and natural heritage.

Economic Impact And Future Prospects

Saudi Tourism Minister Al Khateeb commented, “From Riyadh, we move from declarations to delivery,” signaling a robust commitment to translating strategic agreements into practical initiatives. These include mobilizing investment, enhancing workforce skill sets, and driving digital transformation within small and medium enterprises. Cyprus’s Deputy Minister Koumis highlighted the mutual benefits of these developments, noting Saudi Arabia’s emerging market potential—already accounting for around 20 percent of outbound overnight stays from the Middle East—and the compelling prospects for Cyprus tourism (Visit Cyprus).

Strategic Engagement And Collaborative Platforms

In addition to the bilateral MoU, Deputy Minister Koumis engaged with key Saudi officials, including Deputy Minister of Investment Yousef Almubarak, strengthening dialogues that promise to further enhance international cooperation. The proceedings also coincided with the launch of TOURISE, a global platform aimed at reinforcing synergy between public and private sectors on issues such as digital innovation, investment, and sustainable workforce development.

This strategic convergence of policy and investment not only cements a robust partnership between Cyprus and Saudi Arabia but also charts a resilient and innovative path for the future of global tourism.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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