Cyprus and Saudi Arabia have ushered in a new era of tourism collaboration, as recent developments at the UN Tourism General Assembly in Riyadh underline a forward-looking agenda for the global industry. The event concluded with the adoption of the Riyadh Declaration on the Future of Tourism, a transformative blueprint designed to guide global cooperation over the next 50 years.

Strengthening Bilateral Commitments

During a high-level official visit, Deputy Minister of Tourism Kostas Koumis of Cyprus co-signed a memorandum of understanding with Saudi Tourism Minister Ahmed Al Khateeb (Saudi Ministry of Tourism). The agreement is set to deepen cooperation in critical areas such as sustainable practices, technology deployment, tourism education, and knowledge exchange, thereby reinforcing the strategic alignment between the two nations at a pivotal moment in the industry.

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A Global Roadmap For Innovation And Sustainability

The assembly also witnessed a historic appointment with Shaikha Nasser Al Nowais being named the next Secretary-General of UN Tourism, making her the first woman and the first representative from the Gulf Cooperation Council (UNWTO) to head the organization starting in 2026. The Riyadh Declaration outlines a shared vision emphasizing sustainability, inclusivity, digital transformation, and AI-powered innovation, with a strong focus on empowering local communities and preserving cultural and natural heritage.

Economic Impact And Future Prospects

Saudi Tourism Minister Al Khateeb commented, “From Riyadh, we move from declarations to delivery,” signaling a robust commitment to translating strategic agreements into practical initiatives. These include mobilizing investment, enhancing workforce skill sets, and driving digital transformation within small and medium enterprises. Cyprus’s Deputy Minister Koumis highlighted the mutual benefits of these developments, noting Saudi Arabia’s emerging market potential—already accounting for around 20 percent of outbound overnight stays from the Middle East—and the compelling prospects for Cyprus tourism (Visit Cyprus).

Strategic Engagement And Collaborative Platforms

In addition to the bilateral MoU, Deputy Minister Koumis engaged with key Saudi officials, including Deputy Minister of Investment Yousef Almubarak, strengthening dialogues that promise to further enhance international cooperation. The proceedings also coincided with the launch of TOURISE, a global platform aimed at reinforcing synergy between public and private sectors on issues such as digital innovation, investment, and sustainable workforce development.

This strategic convergence of policy and investment not only cements a robust partnership between Cyprus and Saudi Arabia but also charts a resilient and innovative path for the future of global tourism.