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Cyprus And Egypt Join Forces To Boost Women’s Economic Empowerment

by THEFUTURE.TEAM

February 18, 2025

Cyprus and Egypt are strengthening their collaboration to advance women’s economic empowerment, particularly in the tourism sector, and to support women’s rights initiatives. The partnership, formalized through a Memorandum of Cooperation, reflects a shared commitment to promoting gender equality and increasing women’s participation in decision-making roles.

Strategic Cooperation For Gender Equality

On February 17, Cyprus’ Commissioner for Gender Equality, Josie Christodoulou, met with Amal Ammar, President of Egypt’s National Council for Women (NCW), in Cairo to discuss the implementation of the agreement, which was originally signed on January 8, 2025, during the Cyprus-Egypt Intergovernmental Summit. The discussions focused on practical strategies to empower women in tourism and reinforce support systems, including the Women’s Complaints Bureau.

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Christodoulou provided an update on Cyprus’ National Strategy for Gender Equality, detailing government-led initiatives to ensure equal opportunities for women and men. Meanwhile, Ammar highlighted Egypt’s efforts to increase female representation in leadership positions, enhance economic opportunities, and combat gender-based violence.

A Roadmap For Action

Beyond policy discussions, both leaders explored tangible ways to implement the memorandum, ensuring that gender equality initiatives translate into real economic and social impact. The collaboration between Egypt’s NCW and Cyprus’ Gender Equality Commissioner’s Office is set to drive concrete programs aimed at advancing women’s roles in the workforce, fostering entrepreneurship, and providing legal and institutional support for women facing challenges.

This cross-border initiative marks a significant step toward greater female participation in key industries and reinforces both nations’ dedication to building inclusive economies where women have equal opportunities to thrive.

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FinTech’s Dominance In MENA: Three Strategic Drivers Behind Unyielding VC Success

by THEFUTURE.TEAM

September 11, 2025

Despite facing tightening global liquidity and macroeconomic headwinds, the FinTech sector continues to assert its leadership in the MENA region. In the first half of 2025, FinTech emerged as the most resilient and appealing arena for venture capital investments, proving its worth as a catalyst for financial innovation and inclusion.

Addressing Structural Financial Gaps

In many parts of MENA, a significant proportion of the population remains underbanked and underserved by traditional financial institutions. FinTech companies are uniquely positioned to address these persistent challenges by bridging critical access gaps and driving financial inclusion. With the proliferation of payment apps, digital wallets, and micro-lending platforms, investors have witnessed firsthand how these solutions pave the way for scalable growth and eventual exits. Early-stage momentum in the region is underscored by a doubling of pre-seed deals year-over-year, reinforcing the sector’s capacity for rapid innovation and sustainable expansion.

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Highly Scalable and Replicable Business Models

One of the key factors behind FinTech’s dominance is the inherent scalability of its business models. Once the necessary infrastructure and regulatory approvals are in place, these models have demonstrated robust performance across borders. The first half of 2025 saw a marked acceleration in deal activity, with payment solutions leading the charge with 28 deals in MENA—a significant increase over the previous year. Lending platforms, in particular, experienced a meteoric 500% year-over-year increase in funding, emerging as the fastest-growing subindustry. Such replicability makes FinTech an attractive proposition for investors seeking high-growth opportunities in diverse markets.

Supportive Regulatory And Government Backing

The strategic support offered by key government initiatives in the UAE and Saudi Arabia has been instrumental in propelling the FinTech sector forward. Progressive frameworks, such as the UAE’s open finance and digital asset directives, coupled with Saudi Arabia’s live-testing sandboxes, have materially lowered entry barriers for startups. These measures not only foster innovation but also streamline the path to commercialization. Consequently, the combined efforts of these regulatory bodies have enabled the UAE and Saudi Arabia to account for 86% of MENA’s total FinTech funding in H1 2025.

The resilience of FinTech in MENA is not merely a reflection of contemporary market trends—it signals a fundamental shift in the region’s economic fabric. With an unwavering commitment to addressing real financial challenges, scalable and replicable business practices, and robust regulatory support, FinTech is setting the benchmark for sustainable innovation. As capital markets become increasingly discerning, this sector stands out as a beacon of long-term growth and transformative impact.