Opens in a new tab

Breaking news

Cyprus Aims For Sustainable, Year-Round Tourism Growth

Cyprus is strengthening its position as a high-quality, year-round tourist destination by balancing sustainability, economic growth, and environmental responsibility, according to Akis Vavlitis, president of the Association of Cyprus Tourist Enterprises (Stek).

Speaking at Stek’s annual general assembly, Vavlitis underscored the resilience of the tourism sector and its significant contributions to local communities, employment, and businesses.

Record-Breaking Tourism Figures With Emerging Challenges

Despite geopolitical tensions, Cyprus welcomed a record 4.04 million visitors in 2024, with tourism revenue expected to reach €3.2 billion—accounting for approximately 13% of the country’s GDP. However, Vavlitis highlighted concerns about visitor accommodation trends. Around 35% of tourists—roughly 1.4 million people—chose unregistered short-term rentals or even stayed in the Turkish-occupied north, bypassing licensed hotels.

Additionally, the average length of stay has declined from 10.7 days in 2014 to 8.6 days in 2024—a significant 24% drop.

Diversifying Tourist Markets

In 2024, visitors from the UK accounted for 35% of inbound tourism, while Israel represented only 10% —highlighting the need for market diversification. Vavlitis advocated for targeted strategies to attract high-spending tourists from regions like Saudi Arabia and India to reduce reliance on traditional European markets.

Addressing Tourism Seasonality

A major structural challenge remains seasonality, with winter months accounting for just 16%  of total visitors and 12% of tourism revenue. To counter this, Vavlitis proposed a sector-wide study to identify and develop winter tourism products tailored to niche visitor segments.

Labor Shortages And Infrastructure Gaps

Labor shortages in the hospitality sector were another key issue discussed. With Cyprus’ tourism and hospitality industries expanding rapidly, Vavlitis stressed the importance of hiring workers from third countries to bridge employment gaps. He welcomed the government’s digitalization of foreign worker recruitment processes, which aims to streamline hiring and reduce bureaucratic obstacles.

Regulating Short-Term Rentals And Sustainable Development

Vavlitis also called for a robust regulatory framework to ensure safety and fair competition in the short-term rental market. He urged the government to introduce clear operational guidelines for these accommodations while promoting a strategic spatial planning approach to protect environmentally sensitive areas.

With a clear vision and proactive strategies, Cyprus is poised to enhance its reputation as a resilient, sustainable, and high-quality tourist destination.

Real Or Artificial Christmas Tree: Which Is Better For The Environment?

Choosing between a real and artificial Christmas tree is an annual dilemma, but the environmental impact depends on more than the type of tree. Its production, transport, how long it is used and what happens to it after the holidays all matter.

Artificial trees can spread their manufacturing footprint over many years, while locally grown real trees can be a lower-impact option if responsibly sourced and properly recycled. Renting a living tree is another alternative.

Artificial Trees Need Years Of Use To Be Sustainable

The environmental case for artificial trees depends largely on how long they remain in use. Manufacturing and transporting plastic trees generates emissions, which are spread over each year of use.

According to the Carbon Trust, an artificial tree needs to be used for seven to 20 years to have a lower carbon footprint than a real one.

However, some consumers replace artificial trees much sooner. Research published in 2017 found that 14% of artificial-tree buyers in the UK planned to discard theirs after just one season.

“If you’ve got a fake tree already, keep using it – make it last as long as possible,” says Emi Murphy, a tree campaigner at Friends of the Earth. She recommends considering more sustainable alternatives when an existing tree eventually needs replacing.

Buying a secondhand artificial tree from a charity shop or online marketplace can also avoid the environmental costs of manufacturing a new one.

Choosing A Responsibly Grown Real Tree

For households that do not plan to keep an artificial tree for many years, a fresh-cut tree may be a better option, particularly if it is grown locally and responsibly.

Certification from the Forest Stewardship Council (FSC) can help identify trees from responsibly managed sources. Buying locally can also reduce transport emissions, as many trees sold across Europe are shipped from major producers in countries such as Denmark and Germany.

Consumers can ask suppliers where their trees were grown and how the land is managed. Buying directly from a nearby farm can also support regional growers.

Renting A Living Christmas Tree

Renting a potted tree offers another option. Customers receive a living tree for the holiday season and return it afterwards so it can be cared for and reused.

London Christmas Tree Rental delivers potted trees in early December and collects them after the holidays. Co-founder Catherine Loveless said the idea came from concerns about trees being grown for only a few weeks of use before being discarded.

“It just felt so wasteful for these beautiful trees to grow just for the sake of three weeks of our pleasure,” Loveless told Euronews Earth.

However, the environmental benefits depend on whether the tree stays healthy, survives after collection and can be reused in subsequent seasons. Transport and ongoing care also need to be considered.

How To Dispose Of A Christmas Tree

What happens after the holidays is another important part of a tree’s environmental footprint.

According to the Carbon Trust, an average two-metre real tree sent to landfill produces around 16 kilograms of carbon dioxide, as well as methane during decomposition. Chipping or burning the tree can reduce its carbon footprint by up to 80%.

Households should check whether their local authority offers Christmas tree collection. Collected trees may be chipped for paths or composted for use in public green spaces.

Artificial trees are more difficult to recycle because they combine materials such as plastic and metal. If a tree is still in good condition, donating it to a charity, church or community organisation can extend its useful life and prevent unnecessary waste.

Which Christmas Tree Is The Best Choice?

There is no single answer for every household. Keeping an artificial tree for as long as possible is often the most practical option if you already own one. Those buying a real tree can reduce its impact by choosing a responsibly grown local option and arranging proper recycling. Renting a living tree may also work where providers can reliably collect, maintain and reuse it.

Ultimately, the most sustainable choice depends on making the tree last, reducing unnecessary transport and planning how it will be reused or disposed of after the holidays.

Aretilaw firm
The Future Forbes Realty Global Properties
eCredo
Uol

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter