Opens in a new tab

Breaking news

Cyprus Aims For Sustainable, Year-Round Tourism Growth

Cyprus is strengthening its position as a high-quality, year-round tourist destination by balancing sustainability, economic growth, and environmental responsibility, according to Akis Vavlitis, president of the Association of Cyprus Tourist Enterprises (Stek).

Speaking at Stek’s annual general assembly, Vavlitis underscored the resilience of the tourism sector and its significant contributions to local communities, employment, and businesses.

Record-Breaking Tourism Figures With Emerging Challenges

Despite geopolitical tensions, Cyprus welcomed a record 4.04 million visitors in 2024, with tourism revenue expected to reach €3.2 billion—accounting for approximately 13% of the country’s GDP. However, Vavlitis highlighted concerns about visitor accommodation trends. Around 35% of tourists—roughly 1.4 million people—chose unregistered short-term rentals or even stayed in the Turkish-occupied north, bypassing licensed hotels.

Additionally, the average length of stay has declined from 10.7 days in 2014 to 8.6 days in 2024—a significant 24% drop.

Diversifying Tourist Markets

In 2024, visitors from the UK accounted for 35% of inbound tourism, while Israel represented only 10% —highlighting the need for market diversification. Vavlitis advocated for targeted strategies to attract high-spending tourists from regions like Saudi Arabia and India to reduce reliance on traditional European markets.

Addressing Tourism Seasonality

A major structural challenge remains seasonality, with winter months accounting for just 16%  of total visitors and 12% of tourism revenue. To counter this, Vavlitis proposed a sector-wide study to identify and develop winter tourism products tailored to niche visitor segments.

Labor Shortages And Infrastructure Gaps

Labor shortages in the hospitality sector were another key issue discussed. With Cyprus’ tourism and hospitality industries expanding rapidly, Vavlitis stressed the importance of hiring workers from third countries to bridge employment gaps. He welcomed the government’s digitalization of foreign worker recruitment processes, which aims to streamline hiring and reduce bureaucratic obstacles.

Regulating Short-Term Rentals And Sustainable Development

Vavlitis also called for a robust regulatory framework to ensure safety and fair competition in the short-term rental market. He urged the government to introduce clear operational guidelines for these accommodations while promoting a strategic spatial planning approach to protect environmentally sensitive areas.

With a clear vision and proactive strategies, Cyprus is poised to enhance its reputation as a resilient, sustainable, and high-quality tourist destination.

Europe’s Deadly Summer Heat Exposed The Cost Of A Warming Continent

Europe experienced its deadliest summer for heat-related deaths on record in 2026, with an estimated 24,400 excess deaths linked to extreme temperatures across 30 countries. Researchers estimate that human-induced climate change was responsible for around 32,000 of the deaths attributed to heat in the study’s broader analysis, accounting for 65% of the total.

The findings highlight the growing public-health consequences of global warming, largely driven by fossil fuel use, as extreme heat becomes more frequent and severe.

A Summer Of Dangerous Heat

Between June and August, heatwaves pushed temperatures in Western Europe to an average of 2.9°C above the 1991–2020 norm, with some days reaching 12°C above average. Nearly a third of estimated heat-related deaths occurred during a particularly intense heatwave between 17 June and 1 July.

“These numbers are a stark reminder that our hotter, more extreme summers are having an increasingly severe impact on public health,” said Dr Clair Barnes, a researcher at Imperial College London and co-author of the study.

The estimated toll exceeded previous peaks of around 29,000 deaths in summer 2022 and 28,000 in 2003 across the region studied.

How Researchers Estimated The Toll

Researchers modelled the relationship between temperature and mortality across 854 urban areas in the EU, UK, Norway and Switzerland, covering around 40% of the population in the 30 countries studied.

The analysis incorporated temperature records, age, socioeconomic conditions, environmental factors and access to healthcare. By comparing actual temperatures with those expected without human-induced warming, the team estimated the additional deaths attributable to climate change.

Final official mortality figures for summer 2026 are not yet available in many countries, and heat-related deaths are often underreported because their effects can be difficult to identify directly.

Older People Face The Greatest Risk

People aged 85 and over accounted for roughly half of the estimated deaths. However, the impact extended across age groups, with around 800 excess deaths among adults aged 20–44 and approximately 6,000 among people under 65.

Southern Europe experienced the highest mortality burden, reflecting hotter temperatures and other vulnerabilities, including air pollution, limited green space and unequal access to healthcare and heat-alert systems.

Italy, France And Spain Record Highest Toll

Italy recorded an estimated 13,303 heat-related excess deaths, followed by France with 7,268 and Spain with 6,824. Germany recorded around 6,340, while the UK saw an estimated 4,354 deaths.

In the UK, the heat also placed significant pressure on healthcare services. Andrew Hartle, Professor of Practice of Anaesthesia at Imperial College Healthcare, said demand during the summer resembled that of a severe winter virus season.

Cities Urged To Strengthen Heat Protection

Researchers say cities can reduce the risks through climate shelters, external shading and building retrofits, alongside measures to help residents avoid exposure during the hottest hours. Checking on vulnerable people, staying hydrated and following heat alerts are also important.

The researchers stress that adaptation must go hand in hand with reducing fossil fuel use to limit further warming. The findings underline that extreme heat is already a major public-health threat across Europe, with thousands of lives at risk each summer.

Aretilaw firm
eCredo
The Future Forbes Realty Global Properties
Uol

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter