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Cyprus Advances Digital Adoption Among Businesses In 2025

Cyprus In Line With European Digital Trends

New data from Eurostat showed that 51% of businesses in Cyprus used e-business applications in 2025, closely matching the European Union average of 53%. The figures include the use of enterprise software such as enterprise resource planning systems, customer relationship management platforms and business intelligence tools.

Digital Solutions Driving Business Efficiency

The data underscore Cyprus’ steady progress in digital transformation, even as some leading European nations continue to outpace its rate of adoption. Denmark and Finland lead with a notable 73% uptake, trailed by Belgium and the Netherlands at 70%, while Spain stands at 66%. In stark contrast, Bulgaria, Romania, and Slovakia exhibit significantly lower adoption rates, accentuating a pronounced digital divide within the region.

The Impact Of Enterprise Size On Adoption

The report also highlighted major differences between small and large companies. Enterprise resource planning systems were used by 41% of small businesses compared with 89% of large enterprises — a gap of 48 percentage points. Business intelligence software showed an even wider difference, with adoption rates at 11% among smaller firms and 69% among larger companies.

Customer relationship management systems were used by 25% of small businesses versus 65% of large enterprises. The data illustrates the greater challenges smaller companies face when investing in advanced digital infrastructure and software tools.

Investing In A Digital Future

Cyprus’ 51% adoption rate points to gradual progress in digital transformation as businesses increasingly rely on software systems to improve operations, data analysis and customer engagement. The findings also reinforce the importance of expanding digital capabilities among small and medium-sized enterprises, which continue to lag behind larger organisations in technology adoption.

Eurostat’s report highlights how investment in digital tools and targeted policy support remain central to improving competitiveness across the European business landscape.

Truecaller Expands Strategic Portfolio With New Esim Services For Global Travelers

Innovative Expansion In Mobile Connectivity

Truecaller, the renowned caller ID service provider, has launched a new suite of eSIM services tailored for global travelers. This move is a critical component of the company’s broader strategy to diversify revenue streams amid a challenging advertising market.

Strategic Diversification And Robust Product Offerings

New eSIM plans range from 1 GB packages valid for seven days to larger 20 GB plans covering a 30-day period. Services are initially available across 29 countries, including Italy, Sweden, Spain, France and Germany. International travellers are the primary target audience, particularly users seeking alternatives to traditional roaming services.

Targeted Global Rollout And Regulatory Nuances

Despite being one of Truecaller’s largest markets, India was excluded from the initial rollout because of local telecom regulations. Management’s approach reflects a focus on markets with more accessible regulatory frameworks for digital telecom services.

Leveraging Established Partnerships And Trust

Support for the platform comes through partnerships with Telna and Telness Tech. Truecaller Chief Operating Officer Fredrik Kjell said the company’s existing user base provides a major advantage in the growing travel eSIM segment. More than 500 million people already use the platform each month, allowing Truecaller to introduce additional services directly within its existing ecosystem, according to Kjell.

Positioning For Resilient Revenue Streams

Recent expansion efforts follow weaker advertising performance and workforce reductions at the company. Subscription products and premium services, including AI Assistant and Family Protection, have become increasingly important as Truecaller seeks to diversify monetisation channels.

Competitive Landscape And Future Outlook

Competition in the eSIM market continues to intensify with companies such as Airalo, Holafly, Roamless and NordVPN’s Saily service expanding globally. Truecaller’s strategy focuses on leveraging its large international user base while broadening its role beyond caller identification into mobile connectivity and digital communication services.

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