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Cypriots Stick To Familiar Summer Choices, But Cruises Are Gaining Ground

Cypriots are sticking with familiar holiday choices this summer, with the Greek islands remaining the most popular destination, while Italy and France continue to lead demand across Europe. At the same time, one travel trend is gaining momentum: cruises are becoming an increasingly popular way to spend a summer holiday.

Familiar Destinations Still Lead The Market

According to former Association of Cyprus Travel Agents president Akis Kelepesi, travel preferences have changed little from last year. Greek islands continue to dominate outbound holiday bookings, followed by European destinations, particularly Italy and France.

Rather than shifting to entirely new destinations, travellers are increasingly combining countries within the same trip, such as Italy and Switzerland or Germany and France.

Among the most popular Greek destinations are Rhodes, Crete, Skiathos and Preveza, which also serves as a gateway to nearby islands including Lefkada.

Longer-Haul Travel Is Regaining Interest

Demand is also recovering for long-haul destinations. Kelepesi pointed to growing interest in the Far East, the United States, Northern and Eastern Europe, as well as Poland. Japan has also become a more popular choice this year, reflecting travellers’ willingness to venture beyond the Mediterranean in search of new experiences.

Cruises Move Into The Mainstream

Cruise holidays continue to gain popularity among Cypriot travellers. According to Kelepesi, more holidaymakers are choosing cruises departing from Piraeus for Eastern Mediterranean itineraries or from Rome for routes across the Western Mediterranean.

The appeal lies in the convenience of visiting several destinations within a single trip, combined with predictable costs and fewer logistical arrangements than a traditional multi-city holiday.

Summer Remains Peak Travel Season

July and August continue to account for the bulk of outbound travel. Between 370,000 and 480,000 Cypriots are expected to travel abroad during the two months, compared with an average monthly outbound travel of between 120,000 and 140,000 passengers during the rest of the year.

Price Still Shapes Destination Choices

Kelepesi said holidays on many Greek islands now cost roughly the same as trips to major European cities. While destinations such as Mykonos and Santorini remain among the most expensive, islands including Rhodes, Lefkada and Crete continue to offer better value.

Larger islands such as Rhodes and Crete remain particularly attractive for families thanks to their hotel infrastructure, while younger couples continue to favour destinations such as Santorini, Mykonos and long-haul options including Bali.

Last-Minute Bookings Help Offset Softer Demand

Overall, outbound travel remains slightly below last year’s levels. Kelepesi attributed the softer market to geopolitical uncertainty during March and April, when many Cypriots typically book their summer holidays.

More recently, however, travel agencies have seen an increase in last-minute bookings. Although volumes remain below those recorded a year ago, the trend suggests travellers are delaying decisions rather than cancelling their holidays altogether.

Shein Targets $25 Billion Valuation In Hong Kong IPO As Growth Slows

Shein is reportedly targeting a valuation of around $25 billion in its planned Hong Kong IPO, a sharp decline from the nearly $100 billion valuation the online fashion retailer achieved in a 2022 fundraising round.

Two people familiar with the plans said the company was likely to target about $25 billion, while another source put the expected range at $25 billion to $28 billion based on the proposed price band.

IPO Valuation Falls Sharply

Shein plans to sell up to 8% of its shares in the offering, according to a person familiar with the plans. At a $25 billion valuation, that would translate into an IPO of as much as $2 billion.

The latest target is also below the $30 billion to $40 billion valuation the company was seeking earlier this month as it began meeting with potential investors.

Founded in China in 2012 and now headquartered in Singapore, Shein sells low-cost clothing to consumers in about 160 countries. The company is expected to launch its long-awaited Hong Kong IPO later this week.

Trade Restrictions Weigh On Growth

Shein’s valuation has come under pressure as major markets tighten rules affecting low-cost e-commerce shipments. The European Union, for example, has moved to impose additional fees on cheap parcels from platforms such as Shein and Temu. EU Tightens Rules On Low-Cost E-Commerce Parcels

In the U.S., the removal of an import duty exemption for small packages has also affected the company. Shein reported a $99 million quarterly loss in the first quarter of 2026 as sales growth slowed, while a one-time accounting charge further weighed on its results. Shein Reports First-Quarter Loss Ahead Of IPO

Investors Question Shein’s Growth Prospects

The steep reduction in valuation reflects growing concerns over slower growth, higher trade costs, regulatory pressure and stronger competition across global e-commerce.

Some investors who reviewed Shein’s recent financial statements or attended IPO presentations told Reuters they were skeptical that the company could return to the growth rates that supported its $98.2 billion valuation in 2022. Shein’s Slowing Growth Tests Investor Appetite

A lower IPO valuation could also affect Shein’s existing investors. Under the terms of its IPO filing, the company may have to issue additional shares to certain pre-IPO investors if its valuation falls below agreed thresholds.

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