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Cypriots’ €4 Billion Card Expenditure In Late 2023

In the second half of 2023, Cypriots spent an impressive €4 billion using credit and debit cards, reflecting a dynamic mix of essential and discretionary spending. Supermarkets, healthcare, and utility payments dominated the expenditure, indicating a prioritisation of necessities amid ongoing economic uncertainties. However, robust spending in the dining, travel, and entertainment sectors also highlighted resilient consumer confidence, suggesting a strong recovery from previous economic challenges.

This spending pattern offers key insights into the Cypriot economy, reflecting both cautious budgeting and a return to pre-pandemic consumer behaviours. The significant expenditure on essentials like food, healthcare, and utilities indicates that Cypriots are focusing on maintaining their standard of living despite inflationary pressures and global economic concerns. Meanwhile, the noticeable rise in discretionary spending, particularly in sectors such as travel and entertainment, signals a renewed appetite for experiences and leisure, which had been curtailed during the pandemic years.

For businesses, this spending data provides valuable insights into consumer trends and opportunities for growth. The strong performance of the hospitality and travel sectors suggests potential areas for investment, particularly as Cyprus continues to attract tourists and as locals increasingly seek leisure experiences. Additionally, the steady flow of spending in essential services underscores the importance of these sectors in the local economy, offering a stable foundation for businesses operating within these industries.

Looking ahead, maintaining this balance between essential and discretionary spending will be crucial for sustaining economic growth. As global economic conditions remain uncertain, Cypriots’ spending habits will likely continue to reflect a mix of caution and optimism, with the potential for further growth in sectors that offer value and experiences. For businesses and investors, understanding these trends will be key to navigating the Cypriot market effectively in the coming months.

Cyprus Hits Historic Tourism Peak As Overtourism Risks Mount

Record-Breaking Performance In Tourism

Cyprus’ tourism sector achieved unprecedented success in 2025 with record-breaking arrivals and revenues. According to Eurobank analyst Konstantinos Vrachimis, the island’s performance was underpinned by solid real income growth and enhanced market diversification.

Robust Growth In Arrivals And Revenues

Total tourist arrivals reached 4.5 million in 2025, rising 12.2% from 4 million in 2024, with momentum sustained through the final quarter. Tourism receipts for the January–November period climbed to €3.6 billion, marking a 15.3% year-on-year increase that exceeded inflation. The improvement was not driven by volume alone. Average expenditure per visitor increased by 4.6%, while daily spending rose by 9.2%, indicating stronger purchasing power and higher-value tourism activity.

Economic Impact And Diversification Of Source Markets

The stronger performance translated into tangible gains for the broader services economy, lifting real tourism-related income and overall sector turnover. Demand patterns are also shifting. While the United Kingdom remains Cyprus’ largest source market, its relative share has moderated as arrivals from Israel, Germany, Italy, the Czech Republic, the Netherlands, Austria, and Poland have expanded. This gradual diversification reduces dependency on a single market and strengthens resilience against external shocks.

Enhanced Air Connectivity And Seasonal Dynamics

Air connectivity has improved markedly in 2025, with flight volumes expanding substantially compared to 2019. This expansion is driven by increased airline capacity, enhanced route coverage, and more frequent flights, supporting demand during shoulder seasons and reducing overreliance on peak-month flows. Seasonal patterns remain prominent, with arrivals building through the spring and peaking in summer, thereby bolstering employment, fiscal receipts, and corporate earnings across hospitality, transport, and retail sectors.

Structural Risks And Future Considerations

Despite strong headline figures, structural challenges remain. The European Commission’s EU Tourism Dashboard highlights tourism intensity, seasonality, and market concentration as key risk indicators. Cyprus records a high ratio of overnight stays relative to its resident population, signalling potential overtourism pressures. Continued reliance on a limited group of origin markets also exposes the sector to geopolitical uncertainty and sudden demand swings. Seasonal peaks place additional strain on infrastructure, housing availability, labour supply, and natural resources, particularly water.

Strategic Investment And Market Resilience

Vrachimis concludes that sustained growth will depend on targeted investment, product upgrading, and continued market diversification. Strengthening year-round offerings, improving infrastructure capacity, and promoting higher-value experiences can help balance demand while preserving long-term competitiveness. These measures are essential not only to manage overtourism risks but also to ensure tourism remains a stable pillar of Cyprus’ economic development.

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