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Cypriot Youth’s Priorities: Social Protection, Cost of Living, And The Role Of Social Media

A fresh Eurobarometer survey reveals what’s top of mind for young people across the EU, with a particular spotlight on Cyprus. While rising prices and climate change are EU-wide concerns, Cypriot youth demand urgent action on social protection, job creation, and tackling the cost of living.

Social Protection Takes The Lead In Cyprus

The youth in Cyprus, aged 16-30, have spoken loud and clear. They want the EU to prioritize social protection and healthcare, with 37% placing these issues at the top of the agenda. This stands in stark contrast to the broader EU focus, where 40% of young people are most concerned with the rising cost of living.

However, Cyprus isn’t immune to these economic struggles, with 31% of young people here also highlighting rising prices and job creation as urgent matters. Environmental concerns come third, but only 24% of Cypriot youth believe it should take precedence over social issues.

Social Media Dominates News Consumption

When it comes to staying informed, traditional media takes a backseat. The study found that social media is the go-to platform for political and social news among 44% of young Cypriots, a figure higher than the EU average of 42%. In contrast, TV, which remains the second-most popular source, only reaches 27% in Cyprus.

Platforms like Instagram and YouTube are the main sources of news, with Facebook leading at 52%. TikTok also made an impact, but Twitter (now X) lags far behind, used by just 20% of Cypriot youth. This trend highlights a broader European shift, with Instagram at the forefront, followed by TikTok, especially for younger audiences.

Disinformation: A Growing Concern

While young people rely on social media, they’re also keenly aware of the disinformation risks. In Cyprus, 83% of respondents say they’ve encountered fake news recently, far higher than the 76% EU-wide. Yet, they’re confident in their ability to spot it, with 85% of Cypriots believing they can detect disinformation—a sharp contrast to the 70% in the EU.

The Numbers Behind The Survey

Conducted between 25 September and 3 October 2024, the survey reached 25,863 youth across the EU, with 514 participants from Cyprus. Results were weighted to reflect the demographic breakdown of each country.

As Europe faces mounting challenges, it’s clear that Cypriot youth are looking for solutions that go beyond environmental policies—they’re seeking real, immediate change in social services, economic stability, and information transparency. The spotlight is on EU leaders to heed their voices and take action.

Cyprus Government Fortifies Economic Resilience Amid Global Uncertainty

Government Commitment to Stability and Growth

Cyprus continues to build a strong and resilient economic foundation to support business planning and investment, as emphasized by Deputy Minister to the President Irene Piki. Representing President Nikos Christodoulides at the 12th Keve Business Leader Awards, Piki underscored that in today’s volatile global landscape, a consistent and reliable economy remains the cornerstone for long‐term strategic planning and confidence-building among businesses.

Strengthening Competitive Edge and Attracting Investment

Piki lauded the role of the Cyprus Chamber of Commerce and Industry (Keve) for its dedication to promoting Cyprus as an attractive investment destination and for supporting the expansion of local businesses. Reflecting on President Christodoulides’s recent address at Keve’s annual general assembly, she outlined the government’s vision for a more competitive Cyprus, which includes expanding market access, improving financing channels, and implementing a streamlined, business-friendly regulatory framework—all pivotal as Cyprus prepares for its EU Council presidency.

Economic Indicators Reflecting Confidence

Despite global uncertainties, Piki highlighted that the Cypriot economy continues to demonstrate resilience: gross domestic product grew by 3.4% in 2024, and forecasts indicate nearly 4% growth in 2025. With inflation remaining among the lowest in the European Union and unemployment dropping below 5%, these indicators affirm steady economic progress. Furthermore, positive ratings from international credit agencies, which have placed Cyprus in the A category with upbeat outlooks, underscore the success of prudent economic policies.

Fiscal Discipline and Strategic Investments

The government’s upcoming 2026 budget, which reinforces fiscal stability with a surplus balance and targets a decline in public debt to 50.9% of GDP, opens the door for strategic policy interventions. Piki noted that investments in energy, digital infrastructure, technology, and green growth are key priorities. Enhanced by the nearing completion of Recovery and Resilience Plan projects, Cyprus is now setting the stage for the next seven-year EU funding framework, ensuring a robust platform for sustained growth with active collaboration from the business community.

Regulatory Reforms and Market Liberalization

Central to the government’s agenda is the imminent tax reform, expected to be finalized on December 22 and implemented on January 1, 2026. This reform is designed to bolster business liquidity and attract new investments. The establishment of the National Enterprise Development Organisation further complements these efforts by offering financing tools and advisory services for small and medium-sized enterprises. Complementing these initiatives, the Cyprus Equity Fund is actively investing in innovative companies, while the Ministry of Energy grant schemes are projected to mobilize €360 million by 2027 to boost competitiveness.

Accelerating Digital Transformation and Energy Reforms

In its pursuit of a modernized business environment, the government is set to introduce a Business Service Centre in central Nicosia in 2025, consolidating licensing procedures to significantly reduce bureaucratic delays. In tandem, the impending launch of a competitive electricity market in October 2025 will empower companies to select their energy suppliers, fostering market competition and fair pricing.

Nurturing Human Capital

Recognizing the importance of talent in driving economic progress, the government is intensifying efforts to attract skilled professionals back to Cyprus. The Minds in Cyprus initiative, a collaboration with Keve and Invest Cyprus, seeks to reverse the talent drain by engaging Cypriots abroad through a series of events scheduled in the United States, United Kingdom, and Greece during 2026.

Commitment to Sustainable Growth

Concluding her address, Deputy Minister Piki congratulated the award recipients for their innovation and resilience, asserting that their achievements are a testament to the dynamism of the Cypriot business community. The government remains steadfast in its commitment to implementing reforms that support a stable, competitive, and sustainable economic future for Cyprus.

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