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Cypriot Travelers Favor Additional Experiences, According to Mastercard Research

Extensive Study Across Europe

A recent in-depth study commissioned by Mastercard reveals that Cypriot travelers are keeping their calendars open for more experiences, even as 2025 draws to a close. Surveying more than 20,000 Europeans across 20 countries, the research underscores the growing trend of consumers postponing final plans until after the year’s end, with many eager to add yet another travel experience before 2026.

Cypriot Travelers: Embracing Additional Experiences

The study shows that nearly half of Cypriot respondents (47%) still have between 7 and 20-plus vacation days available for 2025, with the highest proportion (19%) having 7 to 10 days left unused. In fact, Cyprus leads the pack alongside Switzerland (56%) and Bulgaria (55%) in terms of available leave. This trend reflects a robust culture of experience-seeking, as 71.8% of Cypriots indicated they have one or more experiences they aim to accomplish before the new year.

Determination and Optimism Across Age Groups

The ambition to seize every available opportunity spans all age groups. Among respondents, 38.2% are set on achieving a single major experience, while 33.6% plan to complete several. Overall, 34.54% believe they are likely to achieve their goals, 26.60% are confident and enthusiastic about their plans, and 36.77% remain hopeful but uncertain. Notably, a significant majority in Cyprus include 71.7% of Generation Z, 74.5% of Millennials, 61.7% of Generation X, and 75% of Baby Boomers, indicating a unified commitment to living life fully across generations.

Travel: The Foremost Experience

The survey further highlights that travel continues to be the foremost experience on the minds of Europeans. Top selections among Cypriots include a dream destination trip (39.55%), trying a new outdoor activity (21.73%), and attending a long-awaited performance or concert (19.78%). Other experiences, such as witnessing a major sporting event (10.45%), dining at a top restaurant (2.65%), or visiting a Christmas market (1.25%), also make periodic appearances among the preferences.

Optimism in the Broader European Context

Comparatively, optimism is even more pronounced among Europeans overall, with over two-thirds (67%) expressing confidence that they will complete at least one target experience by the end of 2025. Countries like Serbia (82%), Sweden (72%), Spain (71%), and France (71%) are highlighted for their strong belief in this trend. Nevertheless, respondents pointed to challenges such as the need for additional savings (23%), the pursuit of the ‘perfect moment’ (13%), and limited free time due to work and commitments (12%) — factors that may hamper the achievement of these experiential goals.

Cyprus Opens Draft AI Strategy With 3,000-Professional Target By 2032

Cyprus has released its draft National Artificial Intelligence Strategy for 2026–2032, setting out eight priority sectors, plans to select six national “moonshots” from 16 transformation programmes and a new framework for AI governance. The strategy proposes expanding AI adoption across government, business and research while building a pool of around 3,000 AI professionals by 2032. A public consultation on the draft is open until August 31.

Cyprus is starting from a relatively low level of AI adoption. According to the draft, 9.27% of Cypriot enterprises used AI in 2025, compared with an EU average of 19.95%.

“Yes, we are behind, and we need to catch up,” said Demetris Skourides, Cyprus’ Chief Scientist for Research, Innovation and Technology, during a recent presentation led by TechIsland.

Beyond increasing adoption, the strategy aims to position Cyprus as a trusted AI hub in the Eastern Mediterranean, an EU jurisdiction for AI services and a link between Europe and neighbouring regions. Its eight objectives include improving productivity, developing an inclusive AI ecosystem, transforming public services, strengthening AI skills and infrastructure, and establishing stronger governance and accountability.

The Eight Sectors Targeted For AI Adoption

The draft identifies eight areas where AI could deliver significant economic or public value.

Government and public services could use AI for administrative processes, citizen services and policy decisions, including virtual assistants, automated document processing, fraud detection and predictive analysis.

Finance and fintech are expected to benefit from applications in risk assessment, compliance, fraud prevention and personalised services. The strategy also proposes controlled testing environments for regulated AI products.

Healthcare and life sciences could use AI to improve coordination, support diagnosis, plan resources and advance research, subject to data protection, clinical governance and human oversight.

Tourism and hospitality are identified as another major opportunity, with potential applications including demand forecasting, visitor services, destination management and personalised travel experiences.

For the legal sector, the strategy highlights document analysis, research, case management and regulatory compliance, alongside safeguards for sensitive information.

Education and human capital would focus on personalised learning, digital skills and better monitoring of labour-market needs.

Shipping and maritime services could use AI for route planning, operational efficiency, maintenance, safety and environmental monitoring, building on Cyprus’ existing international presence in the sector.

Finally, entrepreneurship and innovation would receive support through access to testing facilities, expertise and funding for start-ups, researchers and companies developing AI products.

According to Skourides, five sectors are expected to form the first phase of the rollout: finance, tourism, legal services, healthcare and shipping.

For businesses, the proposed opportunities include sector-specific sandboxes, testbeds, funding mechanisms and shared computing infrastructure. Planned public-sector projects could also create opportunities for technology providers and other suppliers, although the draft does not yet define participation terms.

Six National “Moonshots”

The National AI Taskforce has identified 16 potential transformation programmes, with six expected to become national “moonshots” by 2032.

The proposed areas include healthcare coordination, government services, fraud detection, maritime operations, tourism demand forecasting and labour-market knowledge. The aim is to concentrate resources on a smaller number of projects with nationwide impact.

The final six have not yet been selected. According to the strategy, programmes will be assessed based on their potential impact on citizens and businesses, feasibility and expected value.

Large national projects could also create opportunities for technology companies, universities, professional services firms and sector specialists. Their commercial impact will depend on procurement rules, available budgets and the extent to which local companies can participate.

A New Framework For Public-Sector AI

Governance is a central part of the proposal. The draft calls for a National AI Authority to coordinate implementation, monitor compliance and oversee national priorities, alongside an Interministerial AI Council and AI officers or champions within ministries and public bodies.

Other proposed structures include a Government Innovation Hub, centres of excellence for industrial AI and cybersecurity, an AI Skills Observatory, regulatory sandboxes and technical testing facilities.

A shared national infrastructure would also give public bodies, researchers and companies access to computing capacity, cloud services, secure data environments and common AI tools.

The strategy proposes common standards for acquiring, testing and monitoring AI systems. Public bodies would be expected to assess risks, protect personal data and retain human responsibility for consequential decisions.

Some details remain open, including which institution would take on the proposed National AI Authority and how the various councils, hubs and centres would work together.

Building A 3,000-Person AI Talent Pool

Cyprus aims to develop around 3,000 AI professionals by 2032 through new university programmes, professional training, reskilling initiatives and measures to attract specialised talent.

The strategy also recognises that AI skills will be needed beyond technical roles. Public officials, managers, educators, lawyers and professionals in priority sectors will need sufficient knowledge to commission AI systems, assess risks and use the technology responsibly.

A proposed AI Skills Observatory would monitor labour-market demand and help align education and training with employers’ needs.

What Remains To Be Decided

While the draft sets out an extensive programme of infrastructure, training, governance and sector initiatives, several implementation details remain unresolved. The strategy refers to national and European funding sources, but does not yet provide a consolidated budget for individual measures. Timelines also overlap, while responsibilities for some actions have yet to be clearly assigned.

Adoption targets will also need clarification. The draft refers to 50% adoption across government and priority sectors by 2032, a 75% industry target by 2030 and a separate 75% target for government and the public sector by 2032. The document also estimates a potential productivity gain of up to 15%. This represents a projected scenario dependent on investment, adoption and effective implementation rather than a guaranteed economic return.

These gaps make the consultation particularly important, as businesses, researchers and the public can comment on funding, accountability, targets, procurement and access to the proposed programmes.

The public consultation is open until August 31, 2026, at 23:50. Contributors are asked to identify the relevant section of the strategy, submit a comment or recommendation and explain their reasoning.

Comments can be submitted through the Cyprus government’s e-consultation portal.

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