Market Leadership And Stability
Cyta maintained its formidable lead in the mobile telephony market during the first half of 2025, as reported by the Office of the Commissioner for Electronic Communications and Postal Services Regulation (OCECPR). With a 51% share of total mobile connections as of June, the provider continues to outpace its competitors despite a slight dip from 51.1% in the previous period, and still shows a robust increase from 49.9% year-on-year.
Competitive Dynamics And Subscriber Segments
In a closely contested market, rival operator Epic secured 27.3% of the mobile connections, following a marginal decline from 27.7% at the close of 2024. Meanwhile, Primetel and Cablenet recorded modest gains, rising to 11.2% and 10.6% respectively. Among contract subscribers, Cyta again emerged as the clear leader with 52.5% of the market share, closely trailed by Epic with 28%, while Cablenet and Primetel captured 11% and 8.5% respectively.
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Unlimited Data And Prepaid Growth Trends
The trend towards unlimited data plans is evident, with Cyta leading a package that combines unlimited data, voice, and SMS at 42.9% market share. Epic follows at 32.9%, with Cablenet and Primetel securing 13.8% and 10.4% respectively. The prepaid market reflects a similar distribution: Cyta dominates with 46.9%, Epic retains 25.3%, Primetel holds 18.3%, and Cablenet occupies 9.5% of the segment.
Surge In Mobile Usage And Data Consumption
Overall, mobile usage has experienced robust growth, with an increase of 39,000 mobile users in the first half of the year. The total mobile penetration now stands at 160.4% of the population. Additionally, unlimited plans have become increasingly popular among contract subscribers, with 61% now enjoying these offerings, a slight uptick from the end of 2024.
Record High Mobile Broadband Traffic
The first quarter alone witnessed a historic peak in mobile broadband traffic, reaching 76,023 terabytes. This 7.5% rise in data consumption highlights a market trend driven by the expanding adoption of unlimited data plans, a competitive factor expected to intensify as the sector evolves.
In summary, Cyta’s sustained market leadership and strategic positioning underscore its continued dominance, even as competitors vie for increased share in a rapidly advancing digital landscape.
