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Cypriot Telecom Edge: Cyta Retains Mobile Market Dominance In First Half Of 2025

Market Leadership And Stability

Cyta maintained its formidable lead in the mobile telephony market during the first half of 2025, as reported by the Office of the Commissioner for Electronic Communications and Postal Services Regulation (OCECPR). With a 51% share of total mobile connections as of June, the provider continues to outpace its competitors despite a slight dip from 51.1% in the previous period, and still shows a robust increase from 49.9% year-on-year.

Competitive Dynamics And Subscriber Segments

In a closely contested market, rival operator Epic secured 27.3% of the mobile connections, following a marginal decline from 27.7% at the close of 2024. Meanwhile, Primetel and Cablenet recorded modest gains, rising to 11.2% and 10.6% respectively. Among contract subscribers, Cyta again emerged as the clear leader with 52.5% of the market share, closely trailed by Epic with 28%, while Cablenet and Primetel captured 11% and 8.5% respectively.

Unlimited Data And Prepaid Growth Trends

The trend towards unlimited data plans is evident, with Cyta leading a package that combines unlimited data, voice, and SMS at 42.9% market share. Epic follows at 32.9%, with Cablenet and Primetel securing 13.8% and 10.4% respectively. The prepaid market reflects a similar distribution: Cyta dominates with 46.9%, Epic retains 25.3%, Primetel holds 18.3%, and Cablenet occupies 9.5% of the segment.

Surge In Mobile Usage And Data Consumption

Overall, mobile usage has experienced robust growth, with an increase of 39,000 mobile users in the first half of the year. The total mobile penetration now stands at 160.4% of the population. Additionally, unlimited plans have become increasingly popular among contract subscribers, with 61% now enjoying these offerings, a slight uptick from the end of 2024.

Record High Mobile Broadband Traffic

The first quarter alone witnessed a historic peak in mobile broadband traffic, reaching 76,023 terabytes. This 7.5% rise in data consumption highlights a market trend driven by the expanding adoption of unlimited data plans, a competitive factor expected to intensify as the sector evolves.

In summary, Cyta’s sustained market leadership and strategic positioning underscore its continued dominance, even as competitors vie for increased share in a rapidly advancing digital landscape.

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

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