Cypriot SMEs Secure €138,878 To Propel Sustainable Tourism

by THEFUTURE.TEAM

December 11, 2025

Investment In Sustainability

The Cyprus Chamber Of Commerce And Industry (Keve) has announced a strategic allocation of €138,878 under the EU-funded I-STARS initiative, empowering 25 small and medium-sized tourism enterprises to integrate sustainability into their core operations. This well-timed intervention is designed to accelerate the green transition of Cyprus’ tourism sector.

Empowering Businesses With Targeted Support

Through a combination of targeted funding, technical guidance, and personalized support, the participating SMEs have successfully embarked on a comprehensive sustainability journey. The initiative has enabled these companies—from restaurants and hotels to travel agencies and resorts—to craft tailored action plans that enhance their environmental performance and overall operational resilience.

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Comprehensive Audits And Greener Practices

Key to the project were detailed food waste and energy audits, which have not only led to significant waste-reduction measures but also uncovered numerous energy-saving opportunities. By adopting these best practices, the firms have firmly positioned themselves to meet both immediate and long-term environmental goals.

Industry-Wide Impact And Strategic Alignment

The initiative underscores the fact that even small businesses can drive transformative change when equipped with the right tools and incentives. Participants have worked diligently to secure sustainability certifications and align their practices with international standards, thereby reinforcing the credibility and competitiveness of the region’s tourism industry.

Regional Collaboration And Future Prospects

The I-STARS project extends beyond Cyprus, also benefiting tourism enterprises in Greece, Ireland, Italy, and Spain. This cross-regional effort not only fosters innovation but also ensures the enduring resilience of the European tourism ecosystem. To further illustrate its success, Keve has released a series of short videos on its YouTube channel, highlighting inspiring stories of local businesses that have embraced the green transition.

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Cyprus Reports 40–50% Booking Decline As Regional Tensions Rise

by THEFUTURE.TEAM

March 30, 2026

Cyprus remains positioned as a safe travel destination, Deputy Tourism Minister Costas Koumis said. Comments come as bookings decline following regional tensions. Data show cancellations increased in recent months. The government is introducing measures to support the sector.

Maintaining A Reputation For Safety And Competitiveness

Koumis said Cyprus continues to be considered a safe destination. A statement was made during the World Chess Championship in Peyia. Authorities are seeking to maintain tourism demand despite external developments. Messaging focuses on safety and accessibility.

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Economic Resilience Under Pressure

Cancellations in March and April increased by 40–50%. Summer bookings show slower growth compared to earlier expectations. Tourism recorded strong results in 2025, with more than 4.5 million arrivals. The sector contributed about 14% to GDP, with revenues nearing €10 billion over three years.

Coordinated Government Response

The government introduced a subsidy covering 30% of hotel staff wages for April. Measures also include support for airlines to maintain connectivity. Discussions on additional incentives, including domestic tourism, are ongoing. Koumis said Cyprus is not affected by direct conflict.

Industry Caution Amid Uncertainty

Despite these assurances, industry stakeholders remain vigilant. Thanos Michaelides, president of the hotelier’s association Pasyxe, highlighted that the ongoing conflict in the wider region continues to cast a shadow over demand. He warned that while current visitor experiences have been positive, uncertainty persists, making reliable forecasting challenging. Michaelides also noted that it is premature to determine whether the government’s measures will fully mitigate the challenges facing the sector.

Outlook For The Future

Koumis remains optimistic, citing coordinated efforts between the government and private enterprises as a proven model that has helped the nation adapt to past disruptions. This collaborative approach, he stresses, will be essential to sustaining tourism growth through the coming months. With proactive strategies in place and a steadfast commitment to safety and quality, Cyprus is poised to maintain its stature as a resilient and attractive destination.

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