Investment In Sustainability
The Cyprus Chamber Of Commerce And Industry (Keve) has announced a strategic allocation of €138,878 under the EU-funded I-STARS initiative, empowering 25 small and medium-sized tourism enterprises to integrate sustainability into their core operations. This well-timed intervention is designed to accelerate the green transition of Cyprus’ tourism sector.
Empowering Businesses With Targeted Support
Through a combination of targeted funding, technical guidance, and personalized support, the participating SMEs have successfully embarked on a comprehensive sustainability journey. The initiative has enabled these companies—from restaurants and hotels to travel agencies and resorts—to craft tailored action plans that enhance their environmental performance and overall operational resilience.
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Comprehensive Audits And Greener Practices
Key to the project were detailed food waste and energy audits, which have not only led to significant waste-reduction measures but also uncovered numerous energy-saving opportunities. By adopting these best practices, the firms have firmly positioned themselves to meet both immediate and long-term environmental goals.
Industry-Wide Impact And Strategic Alignment
The initiative underscores the fact that even small businesses can drive transformative change when equipped with the right tools and incentives. Participants have worked diligently to secure sustainability certifications and align their practices with international standards, thereby reinforcing the credibility and competitiveness of the region’s tourism industry.
Regional Collaboration And Future Prospects
The I-STARS project extends beyond Cyprus, also benefiting tourism enterprises in Greece, Ireland, Italy, and Spain. This cross-regional effort not only fosters innovation but also ensures the enduring resilience of the European tourism ecosystem. To further illustrate its success, Keve has released a series of short videos on its YouTube channel, highlighting inspiring stories of local businesses that have embraced the green transition.
