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Cypriot Consumer Association Annual Evaluation Reveals Mixed Trends in Hospitality Sector

The annual evaluation conducted by the Cypriot Consumer Association highlights notable improvements in hospitality manners and overall cleanliness across food service centers, despite persistent operational issues such as inconsistent restroom maintenance and service delays. Utilizing the “mystery shopping” method over 200 visits across 41 outlets from May to September 2025, the assessment underscores both progress and areas in need of refinement.

Price Variability and Market Discrepancies

The study reveals significant price discrepancies among establishments. Basic items display wide cost ranges: while bottled water is priced between €1 and €4.50, soft drinks fluctuate from €1.50 to €5.00. Prices for beer peak at around €6.70, whereas a shared salad ranges from €3.50 to €15.00. Additionally, appetizers such as fries and platters show price variations from €3 up to €42, with specialty items like lamb rising dramatically to between €14 and €30. Such variations, dependent on location and establishment type, are reflective of broader industry trends where some restaurants opt to reduce portion size or compromise on ingredient quality in attempt to control costs.

Quality Concerns and Consumer Recommendations

Despite overall improvements in service etiquette and speed, evaluators reported ongoing challenges including limited staff training and the use of non-authentic or adulterated ingredients in some instances. Notably, the association observed a slight improvement in quality over previous years, yet cautioned that these issues could undermine consumer trust and the broader reputation of Cyprus’ tourism industry.

Path Forward for a Competitive Tourism Landscape

The report calls for enhanced collaboration between the Undersecretary of Tourism, industry associations, and consumer organizations to bolster employee training, maintain high standards of cleanliness, and enforce transparent pricing policies. The ultimate goal remains to elevate the visitor experience and strengthen the competitiveness of Cyprus’ hospitality sector in an increasingly dynamic market.

Uzbekistan Fintech Uzum Valued At $2.3 Billion After New Funding

Uzbekistan’s fintech leader Uzum has achieved a remarkable $2.3 billion valuation, marking a 53% increase in just seven months. This surge comes on the back of a $131.5 million funding round led by sovereign wealth funds from Oman, with continued backing from investors such as Tencent, VR Capital, and FinSight Ventures.

The investment round comprises $81.5 million in equity and $50 million in convertible financing, positioning the startup for a potential pre-IPO raise of $250 million to $300 million in late 2026 or early 2027. Notably, this follows an earlier milestone when Uzum secured $65.5 million at a $1.5 billion valuation in August 2025, establishing it as the country’s first unicorn.

Building Uzbekistan’s Digital Ecosystem

Founded in 2022, Uzum operates a digital platform that combines e-commerce, payments and consumer lending services. The company initially launched Uzum Market as an online marketplace and later expanded its operations by introducing a digital bank, Uzum Bank, a consumer lending service called Uzum Nasiya and an express food delivery service known as Uzum Tezkor.

During its previous funding round, Uzum reported more than 17 million monthly active users. The platform now connects nearly 20 million users with more than 17,000 local sellers. Payment volume on the platform reached $11 billion in 2025. Annual transacting users increased from about 3 million to 4.6 million over the past year.

Fintech Driving Profitability

Fintech services represent a major source of revenue for the company. Uzum reported revenue growth from $505 million to $691 million in 2025, while net income increased from $150 million to $176 million. Its e-commerce division recorded $500 million in gross merchandise value and reached EBITDA profitability within three years of operation. The digital bank currently serves around 5 million customers and has issued 4.1 million debit cards. These cards represented nearly half of all debit cards issued in Uzbekistan in 2025. Uzum reports an unsecured loan portfolio of $400 million and a total financing volume of $1.2 billion. Management expects the bank to add about 5 million additional customers as lending and payment services expand.

The company is also expanding cross-border marketplace operations by integrating products from international suppliers. The platform now includes about 200 million SKUs from markets such as Turkey and China alongside roughly 1.5 million locally sourced products available for next-day delivery.

Investing In Infrastructure For Sustainable Growth

To support its expansive growth, Uzum has significantly invested in its logistics and physical infrastructure. The company currently operates approximately 1,500 pickup points across Uzbekistan, with plans to double that network by 2026. Additionally, its warehouse footprint is set to expand from 125,000 to roughly 500,000 square meters, facilitated by four new logistics centers.

Chief strategy and business development officer Nikolay Seleznev said direct investment in logistics remains necessary in markets where third-party fulfillment services are limited.

Positioning For A Global Stage

Uzum plans to use the new funding to expand fintech and commerce services, including additional ATMs, payment systems and point-of-sale infrastructure. The company is also considering several potential locations for a future public listing, including exchanges in the United States, Europe, the Middle East and Southeast Asia. Management has indicated that an initial public offering could take place within the next three years.

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