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Cypriot Betting Sector Remains Resilient Amid Market Transformations In Early 2025

Steady Revenues Amid Underlying Growth

Cyprus’ National Betting Authority announced that the nation’s betting industry maintained robust revenue levels in the first quarter of 2025, matching the figures recorded last year while demonstrating a significant leap from 2023. Combined gross revenues from both land‐based (Class A) and online (Class B) betting reached €320.9 million between January and March, up 20% from the previous year’s performance in 2023.

Performance By Channel

In detail, land‐based operators generated €87.8 million, reflecting a 4% increase over 2024 and a 14% rise compared to 2023. Meanwhile, online betting revenues, while slightly down 2% compared to last year at €233.1 million, still represent a 22% year‐on‐year improvement from 2023. Total player winnings amounted to €279.4 million, showing a modest 2% decline year‐on‐year but a solid 19% increase compared with two years earlier, with online players receiving €208.6 million of these winnings.

Enhanced Earnings And Operational Efficiency

Operators in both sectors witnessed a combined earnings boost to €41.5 million, marking a 15% rise relative to the €36.1 million earned in the first quarter of 2024. Land-based operators saw an 11% increase in earnings to €16.9 million, while the online segment enjoyed a 17% surge, reaching €24.6 million. Despite these positive figures, the number of licensed Class A premises experienced a 4% decline to 453, accompanied by a 5% reduction in staff numbers, now totaling 1,393. Additionally, license cancellations and withdrawals fell by 38% on a year‐on‐year basis, suggesting improved market stability and compliance.

Strengthening Measures Against Illegal Betting

The Authority remains committed to curbing unlawful betting activities. In a notable crackdown during the first quarter, 322 additional websites were added to the block list, bringing the total number of banned sites to 21,311. This initiative underscores the regulatory focus on maintaining a fair and secure betting environment.

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

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