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Credit Transfers Dominate Cyprus Payment Landscape Amid Digital and Traditional Trends

Credit Transfers Lead the Way in Cyprus

A recent report by the Central Bank of Cyprus (CBC) underscores the enduring appeal of credit transfers in the local economy. Accounting for 83 percent of the total transaction value, credit transfers remain the primary non-cash payment method, with an average transaction value of €4,402.

Cheques and Cards: Evolving Roles in the Payment Ecosystem

Despite the rapid advancement of digital payment solutions, cheques continue to hold significant relevance in Cyprus, contributing 7 percent of total transaction value with an impressive average payment of €3,615—three times higher than the euro area average of €1,140. Conversely, payment cards, used in 74 percent of transactions, are favored for lower-value purchases, exemplified by an average card transaction of €39. This duality highlights a distinctive payment behavior pattern in Cyprus, blending both traditional and modern payment methods.

Robust Digital and Contactless Infrastructure

The CBC report further reveals a pronounced preference for high-value online card payments, with the average online payment amount reaching €127—placing Cyprus among the top performers within the euro area. A robust contactless infrastructure bolsters this trend, as evidenced by over 75 percent of ATMs in Cyprus supporting contactless card technology, compared to only 33 percent in the broader euro area.

Growth in Payment Institutions and Future Prospects

Additionally, the number of licensed payment and electronic money institutions rose slightly from 36 in 2023 to 38 in 2024, reinforcing Cyprus’ position as one of the most institutionally advanced markets per capita in the euro area. This stability and growth present a promising outlook, as businesses and consumers continue to adapt to a hybrid payment landscape that leverages both digital innovation and established financial instruments.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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