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Coinbase Cuts 700 Jobs As It Expands Use Of AI Across Teams

Strategic Restructuring In Response To Market Volatility

Coinbase announced plans to cut 700 jobs, representing 14% of its workforce, as part of a restructuring aimed at reducing costs and adjusting to market conditions. The company said the changes are intended to improve operational efficiency and streamline internal processes.

Flattening The Organizational Structure

CEO Brian Armstrong outlined a simplified management structure in an internal message published on the company blog. The updated structure will include five layers below the CEO and COO, with fewer management levels intended to speed up decision-making.

Embracing AI-Driven Efficiency

Operational changes include broader use of AI tools across teams. Managers are expected to oversee larger teams, with some supervising more than 15 direct reports. Team structures will combine engineering, design and product functions. The company is also testing smaller units, including single-person teams, to accelerate product development.

Investing In A Leaner Future

Coinbase expects to incur severance costs between $50 million and $60 million, according to a filing with the SEC. Management said the restructuring reflects the need to adjust costs during a market downturn while maintaining capacity for future growth.

Adapting To A New Era Of Work

Brian Armstrong said AI is changing how teams operate across the company. Engineers can now complete tasks in days that previously required weeks. Use of AI tools is expanding beyond engineering, with non-technical teams adopting automation for routine workflows. Smaller teams are taking on broader responsibilities across product, design and engineering functions. The shift is part of a wider effort to increase execution speed and reduce reliance on larger, multi-layered teams.

Joe Gebbia Leads Redesign Of 27,000 U.S. Government Websites

Strategic Expansion Of U.S. National Design Studio

Joe Gebbia is leading a project to redesign U.S. government digital services through the U.S. National Design Studio. At an event hosted by The Wall Street Journal, Gebbia said designer Peter Arnell has joined as the first chief brand architect for the initiative.

A Visionary Leader For Digital Transformation

Arnell brings experience from projects with companies including Donna Karan New York, Samsung, Unilever, Pepsi, Reebok and The Home Depot. His role focuses on aligning design and usability across government platforms to improve consistency and user experience.

Simplifying Complexity Through Innovation

The initiative targets the redesign of approximately 27,000 government websites using design approaches applied in consumer technology products such as Airbnb. Early projects include digitising administrative processes. One redesign reduced a paper-based retirement application process from months to minutes, while another reduced a workflow from 87 clicks to 12.

Enhancing User Experience And Restoring Trust

The initiative targets long-standing issues in government websites, including fragmented navigation, session timeouts and loss of user data during interactions. Joe Gebbia said many existing platforms rely on design patterns that make services difficult to navigate. He noted that users should be able to complete tasks without confusion or repeated steps.

“This is over,” he said, referring to outdated user experiences, adding that digital services should allow citizens to interact with government systems more easily. Work led by Peter Arnell focuses on improving usability and consistency across platforms, with the aim of simplifying processes and reducing friction in online interactions.

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