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Coinbase Cuts 700 Jobs As It Expands Use Of AI Across Teams

Strategic Restructuring In Response To Market Volatility

Coinbase announced plans to cut 700 jobs, representing 14% of its workforce, as part of a restructuring aimed at reducing costs and adjusting to market conditions. The company said the changes are intended to improve operational efficiency and streamline internal processes.

Flattening The Organizational Structure

CEO Brian Armstrong outlined a simplified management structure in an internal message published on the company blog. The updated structure will include five layers below the CEO and COO, with fewer management levels intended to speed up decision-making.

Embracing AI-Driven Efficiency

Operational changes include broader use of AI tools across teams. Managers are expected to oversee larger teams, with some supervising more than 15 direct reports. Team structures will combine engineering, design and product functions. The company is also testing smaller units, including single-person teams, to accelerate product development.

Investing In A Leaner Future

Coinbase expects to incur severance costs between $50 million and $60 million, according to a filing with the SEC. Management said the restructuring reflects the need to adjust costs during a market downturn while maintaining capacity for future growth.

Adapting To A New Era Of Work

Brian Armstrong said AI is changing how teams operate across the company. Engineers can now complete tasks in days that previously required weeks. Use of AI tools is expanding beyond engineering, with non-technical teams adopting automation for routine workflows. Smaller teams are taking on broader responsibilities across product, design and engineering functions. The shift is part of a wider effort to increase execution speed and reduce reliance on larger, multi-layered teams.

A New Twitter-Inspired Social Network Is Taking Shape

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.

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