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CIFA: A Year Of Strategic Growth And Opportunity For Investment Funds In 2025

The Cyprus Investment Funds Association (CIFA) is stepping into 2025 with renewed confidence, building on the significant achievements of the past years. Despite the global uncertainties that continue to unfold, Cyprus’ Investment Funds sector has firmly established itself as a vital contributor to the nation’s economic and social prosperity.

In 2024, Cyprus reached a major milestone, surpassing €9.3 billion in assets under management. This remarkable achievement highlights the sector’s impressive growth and resilience. The year also marked an expansion of Cyprus’ global presence, attracting new fund managers and investment opportunities, further cementing its status as a leading European hub for Investment Funds. This success was driven by strategic collaborations and the dedicated efforts of professionals within the sector, fostering the creation of specialized job roles and reinforcing Cyprus’ position as a robust financial centre.

Looking ahead to 2025, CIFA remains fully committed to promoting Cyprus as the premier destination for global investment funds. By working alongside key stakeholders, including the Ministry of Finance, the Cyprus Securities and Exchange Commission, and Invest Cyprus, CIFA aims to enhance the regulatory framework and drive innovative solutions for the industry. The timely approval of pending legislation that modernizes regulatory processes and introduces new investment structures is crucial for unlocking the full potential of the sector. These updates will provide the industry with the necessary tools to stay competitive and aligned with international best practices. CIFA urges all stakeholders to prioritize this agenda to ensure Cyprus continues to attract high-quality investments and talent.

In addition, CIFA recognises the importance of equipping individuals and businesses with essential financial knowledge. In 2025, the association plans to roll out initiatives designed to boost financial literacy across Cyprus. These will include workshops, partnerships, and digital campaigns aimed at enhancing understanding of investment funds and financial planning. By empowering citizens and professionals with the knowledge to make informed financial decisions, CIFA is contributing to the long-term economic resilience of Cyprus.

Maria Panayiotou, President of CIFA, shares her outlook for the year: “The success of the Investment Funds sector is a reflection of our adaptability, innovation, and ability to thrive in a competitive global market. In 2025, our focus will be on sustainability, technology-driven solutions, and strengthening our partnerships across markets. Our goal is to drive economic growth while delivering lasting value for society. With the combined expertise and dedication of our sector, I am confident that we will continue to play a transformative role in Cyprus’ economy, fostering resilience and creating opportunities for all.”

As Cyprus embarks on a year of revitalisation and resilience, CIFA remains steadfast in advocating for the interests of its members, elevating Cyprus on the international stage, and supporting initiatives that promote sustainable development within the financial sector. The association calls on all stakeholders to collaborate in advancing the innovation, sustainability, and resilience that will define Cyprus’ financial future.

Cyprus Ranks 20th In EU For Paid Film And Sports Streaming

Cyprus ranked among the European Union’s least active markets for paid film, series and sports streaming services in 2025, according to Eurostat data. Just 26.97% of internet users in Cyprus had paid for such a service during the reference period, compared with 32.68% across the EU.

The figures point to significant differences in digital entertainment spending across European markets, with Cyprus ranking 20th among the bloc’s 27 member states.

Cyprus Remains Below The EU Average

Cyprus ranked ahead of only 10 EU countries: Estonia, Portugal, Croatia, Romania, Hungary, Italy, Lithuania, Latvia, Slovenia and Bulgaria. The gap was particularly pronounced compared with the bloc’s leading markets.

Ireland recorded the highest share, with 63.94% of internet users paying for film, series or sports streaming services. Denmark followed with 61.11%, while the Netherlands reached 59.23%.

Greece And Malta Also Outpace Cyprus

Cyprus also trailed several nearby and comparable European markets. In Greece, 40.18% of internet users paid for film, series or sports streaming services, while Malta recorded 33.07%.

At the bottom of the EU ranking, Bulgaria had the lowest share at 9.26%. Slovenia followed at 13.69%, with Latvia and Lithuania recording 16.65% and 17.42%, respectively.

Film And Sports Streaming Lead Digital Subscriptions

Paid subscriptions for films, series or sports were the most common of the four digital subscription categories tracked by Eurostat in 2025. Across the EU, 32.7% of internet users paid for these services.

Music streaming ranked second, with 23.0% of users paying for subscriptions. Paid access to online news sites, newspapers or magazines was less common at 7.2%, while gaming streaming services accounted for 6.1%.

Adoption Also Varies Beyond The EU

The differences extend beyond the European Union. Norway recorded a 58.41% share of internet users paying for film, series or sports streaming services, while Switzerland reached 40.97%.

Turkey reported a substantially lower figure of 13.98%. The data cover individuals who had a paid subscription to a film, series or sports streaming service during the previous three months, providing a snapshot of digital entertainment spending across European markets.

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