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China Ranks First In The World In AI Patents

More patents related to generative artificial intelligence have been filed by China every year since 2017 than by the rest of the world, the World Intellectual Property Organization (WIPO) reported to the United Nations in Geneva, DPA reported. Examples include artificial intelligence applications such as ChatGPT or Gemini .

KEY FACTS

  • According to WIPO, Chinese companies and institutes registered over 38,000 patents in the field of generative AI in the 10 years to 2023.
  • Far behind is the US with 6,300, followed by South Korea, Japan and India. Britain is in fifth place with 714, closely followed by Germany with 708, which WIPO says has registered more patents than the UK in recent years.
  • The increase in patent applications worldwide also shows that the sector is booming. According to WIPO, there were a total of 54,000 patent applications in the field of generative AI between 2014 and 2023, but over a quarter of those were filed in the past year alone.

KEY QUOTE

“Generative AI has emerged as a game-changing technology with the potential to transform the way we work, live and play,” said WIPO Director General Darren Tang.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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